CANNES, France, June 23 /PRNewswire/ --
- Global Campaign to Harness Action around the UN Climate Change Conference
The United Nations, the International Advertising Association (IAA), and a coalition of the world's leading advertising, marketing and media agencies today launched Hopenhagen -- a movement that empowers global citizens to engage in the December United Nations Climate Change Conference (COP15) -- at the Cannes Lions International Advertising Festival. Hopenhagen, hopenhagen.org, is a global marketing and communications initiative that will inspire and generate mass activation around the world.