Its something that every coach and every athlete of every sport is searching for... the EDGE. That one training tip, equipment improvement, mental preparation or tactical insight that will tip the game towards them. The body of knowledge that exists today in each sport is assumed, with each competitor expected to at least be aware of the history, beliefs and traditions of their individual sport. But, if each team is starting with the same set of information then the team that takes the next step by applying new research and ideas will capture the edge.

To me, that is what sport science is all about. The goal is to improve sports performance by imagining, analyzing, experimenting, testing, documenting and training new methods to coaches and athletes.

CRAWLEY, England, July 29 /PRNewswire/ --

- With Photo

Britain's Missing Top Model star, Kellie Moody has been signed up by Siemens Hearing Instruments UK, to promote its products and front campaigns.

Former Miss Deaf UK, Kellie Moody starred in the hit BBC Three series Britain's Missing Top Model and highlighted several issues surrounding awareness of hearing loss. Viewers saw Kellie leaving the show on July 22nd after narrowly missing out on the final.

Kellie, 24, a make-up artist for MAC, who lives in Leicester, is profoundly deaf and can hear nothing without hearing instruments.

"I'm very pleased at being given the opportunity to work for Siemens to be a role model for young deaf people", said Kellie Moody.

NEW YORK, July 29 /PRNewswire/ --

- uPlayMe Launches New Recommendation Tool, Share Music and Videos with Friends Effortlessly

Dan Pelson left his post as Senior VP of Global Consumer Marketing at Warner Music Group to become the CEO of uPlayMe, a new way to connect with people who share the same taste in music and video.

"The music industry is entering a renaissance," said Pelson. "Music lovers are congregating online, musicians are communicating online, sales are rising online and technology is moving quickly to deliver better services to consumers."

CALGARY, Canada, July 29 /PRNewswire/ -- Addax Petroleum Corporation (TSX: AXC and LSE:AXC) ("Addax Petroleum" or the "Corporation") today made the following announcement.

BEIJING and DUBLIN, Ireland and WASHINGTON, July 29 /PRNewswire/ --

- dotMobi Assists by Creating Mobile Web Site and Donating Funds to Support China Earthquake Recovery Efforts

In response to the May 2008 Sichuan earthquake, dotMobi -- the company behind the .mobi Internet domain name for locating content that works on mobile phones -- has collaborated with the Red Cross Society of China (RCSC) to create a mobile Web site at http://chinaredcross.mobi. The mobile Web site allows the RCSC to ensure information on supporting relief efforts for earthquake victims reaches the widest possible audience. China currently more than 600 million mobile users, compared to only 100 million PC-based Internet users.

RESTON, Virginia, July 29 /PRNewswire/ --

- Release of First of Six White Papers in Modular Application Development Series

CorasWorks Corporation, a leading provider of modular application development software for Microsoft's SharePoint platform, has announced the release of the first of six white papers in its modular application development series. The white paper, titled "7 Barriers to Success with SharePoint," details the seven key structural "barriers" encountered by developers when using SharePoint as an application development platform.

SAN DIEGO, July 29 /PRNewswire/ --

Nventa Biopharmaceuticals Corporation (TSX: NVN) announced today that it has received a favorable decision from the Technical Board of Appeal of the European Patent Office (EPO) for the company's European Patent Number 1,002,110. This patent, which allows exclusively through 2018, covers compositions of fusion proteins comprised of a human papillomavirus (HPV) antigen fused to a heat shock protein (Hsp), as well as DNA encoding such fusion proteins. This decision dismisses an appeal announced on January 30, 2006, and upholds the EPO Opposition Division's favorable decision of October 2005.

(Logo: http://www.newscom.com/cgi-bin/prnh/20080303/LAM023LOGO)

RESTON, Virginia, July 29 /PRNewswire/ --

- New customers find value in CorasWorks new modular application system

CorasWorks Corporation today announced an exciting list of key customer wins across its modular application development software product lines. These wins demonstrate and further confirm that CorasWorks continues to provide the fastest, lowest cost, and most maintainable approach to designing and building business solutions on the Microsoft(R) SharePoint(R) platform.

CALGARY, July 29 /PRNewswire/ --

- Submission Demonstrates Progress of Plant-Derived Insulin Program Scheduled to Enter the Clinic Later This Year

VANCOUVER, Canada, July 29 /PRNewswire/ --

The latest comScore Media Metrix numbers now rank the free dating site Plentyoffish.com as the leading dating site in both North America (U.S.A. + Canada) and the United Kingdom.