LONDON, April 22 /PRNewswire/ --

The UK Advertising Standards Authority (ASA) today ruled that Pfizer's groundbreaking cinema advertising in which a man is seen coughing-up a dead rat did not breach the industry advertising code.(1)

The advert, seen by cinema audiences across the UK, highlights the danger of obtaining medicines from unregulated sources (see http://www.realdanger.co.uk). Evidence shows there is a risk of these medicines being counterfeit, containing too little, too much or no active ingredient, or worse, toxic substances such as rat poison, boric acid or lead paint.(4)

MILPITAS, California, April 22 /PRNewswire/ --

- Adaptec Works with VMware to Further Next-Generation Computing and Enable Customers to Benefit from the Cloud OS

NOVATO, California, April 21 /PRNewswire/ --

BioMarin Pharmaceutical Inc. (Nasdaq: BMRN) announced today the initiation of a Phase 1/2 clinical trial for BMN-110 or N-acetylgalactosamine 6-sulfatase (GALNS), intended for the treatment of the lysosomal storage disorder Mucopolysaccharidosis Type IVA (MPS IVA), or Morquio A Syndrome. The company expects to report initial results in the first half of 2010.

For those of us who are savvy on health food, what I’m about to tell you will come as no surprise, if not, hold onto your hats. If you have heard about “good fats” such as poly-unsaturated fats and omega fatty acids, found in fish and olive oil, then you know that researchers and nutrition professionals agree that these fats should replace the “bad fats” including trans fats and saturated fats found in junk food.

The body does need some fats, and the “good fats” in olive oil and fish are much more easily broken down and utilized by the body instead of the saturated fats, which instead of being broken down, may be allocated to fat storage, and add inches to the waistline and pounds to your physique.

LONDON, April 21 /PRNewswire/ -- Maxymiser http://www.maxymiser.com, the online content optimisation specialist, today announces a 210% growth rate between Q1 2008 and Q1 2009, as major brands in the Retail, Finance and Travel sectors turn to content optimisation software as a means of improving the performance of their websites during tough trading conditions.

PARIS (TradeTech), April 21 /PRNewswire/ --

- Many new Features and Enhancements to Award-Winning OMS

- New Trading Tools

- Integration of Actionable Data Visualisation Tools

- Better Support for Commission Sharing Agreements

PARIS (TradeTech), April 21 /PRNewswire/ --

Linedata Services (LIN:FP), the leader for investment software, solutions and services, today announced that clients in both Europe and North America have begun implementing the newly released Version 7 of its award-winning LongView Trading order management system (OMS).

TORONTO, April 21 /PRNewswire/ --

- Geneva-Based Sales and Services Will Cover France, Switzerland and Belgium

Clarity Systems, a leader in corporate performance management (CPM) and external reporting solutions, today announced the appointment of Jerome Lefebvre and Li Ming She as Managing Director and Technical Director respectively for Clarity Systems, operating out of a new office in Geneva, Switzerland. This office will expand Clarity's market share across Switzerland, France and Belgium.

NEW YORK, April 21 /PRNewswire/ --

- New site features multi-page report that provides an in-depth guide to India's fixed and mobile markets, including a snapshot of all the service providers, the key trends, and a map of India's service areas, or 'circles'

A new seven-page report, A Guide to India's Telecom Market, has been published to inaugurate the launch of Light Reading Asia ( www.lightreading.com/asia), which provides Light Reading's readers with a single point of reference for its coverage of the Asia/Pacific region.

ST. PETERSBURG, Russia, April 21 /PRNewswire/ -- Spb Software, a leading maker of mobile software, releases Spb Mobile Shell 3.0, the next-generation user interface for Windows phones. According to Handango Yardstick, Spb Mobile Shell was the world's number one bestselling application of 2008 among all mobile platforms.

Spb Mobile Shell 3.0 accounts for two different smartphone use scenarios: at work and at play. The application offers distinctive 'professional' and 'lifestyle' desktops, integration of picture contacts with Facebook, account-sensitive email indicators, handsome time and weather screens, widgets, responsive kinetic scrolling, signature 3D animation engine, and other appealing assets that change the way a Windows phone is used altogether.

OVERIJSE, Belgium, April 21 /PRNewswire/ --

- After a Year of Solid Growth With Over 100 Campaigns for Top Brands in its Home Market, Pumbby Opens an Office in Paris. Next on the List: UK

Concept: earn money by looking at mobile ads

Pumbby subscribers receive advertising messages on their mobile phone via SMS or WAP Push free of charge and without obligations. By watching the advertisement they earn up to EUR0.35 per ad. The money can be transferred to a bank account or used to buy from the Pumbby shop: from movie tickets to phone credit.

Pumbby is available to every user regardless of the mobile operator or mobile phone he or she uses; ads can also be viewed through the Pumbby website.

Excellent targeting capability, strong results