In his recent article Should We Trust Scientists?, Paolo Ciafaloni wrote:
The words I chose in my articles might seem simple, and possibly they are. But I think they reveal something of the impressive predictive power and the inner beauty of the Theory of Relativity. And of the immense deepness of thought of his creator Albert Einstein, who you might happen to have heard of.
Which immediately brought to mind this idea of G.K.Chesterton*:

« For instance, suppose everybody was instantly fined a small sum for mentioning the name of Einstein. The money would be refunded if he could afterwards demonstrate, to a committee of mathematicians and astronomers, that he knew anything about Einstein. What a salutary check it would be on the public speaker, criticizing the Budget or the latest economic panacea, who would be just in the very act of saying: “Makes the brain reel. Reminds one of---” and would sharply catch himself up, with a holy fear of losing half a crown, and hastily substitute Alice in Wonderland. On the other hand, it would be equally valuable in arresting the headlong pen of the journalist announcing Brighter Brotherhood or reverently praising The Revolt of Youth: “The new year opens before us new faiths, new ideals, and the young will no longer be content with the dead shibboleths of creed and dogma. New light has been thrown on all the daily problems of life by the great scientific genius of our time; the name of---”: and then he will stop suddenly and be most horribly stumped, for Einstein is the only man of science he has heard of, and Einstein costs two-and-six.

It is a luxury, in the strict sense of a superfluity, to mention Einstein. He is not a part of any ordinary human argument, because any ordinary human being does not know where his argument leads or what it can really be used to prove. It may be, for all I know, a perfectly good argument for those who really follow it; but those who drag in the name without the argument cannot know what an argument means. We should not be interfering with the freedom of debate by eliminating it, for the men who only deal in such unknown quantities are not debating. They are simply showing off.»

*from All I Survey (1933).