And it's hard work starting something no one knows will work, so enthusiasm levels will vary. But how to prevent that from happening in the first place comes down to choosing people in advance - cofounders - something not possible here because I am not a media guy and the programmers I knew were all in physics. And I was just doing this as a community thing, not realizing how successful it would be.
Picking the right co-founders is arguably the most important step you can take in starting your business. It’s even more important than picking the right VCs, because it ultimately sets the DNA for your company. Here are a few things that I’ve learned about picking the right co-founders and working with them.They have more in their article but I'll post one that I think is most important and you can go there to read the rest of the article: Live in the same city. If neither of you is willing to move, it's not a business. Seriously. This is the only one of their three I will never bend on.