You didn't know this, but Science 2.0 as originally planned was going to be three people and almost was - a programmer, a graphics person and then a business guy.     But it didn't work out that way, for reasons that may seem obvious;  namely that 90% of people claim they would have joined Google for free when it had no revenue and 30 venture capitalists told them search engines were a dead area.    Yet 98% of those people wouldn't - they think they want to work in 'start ups' but they think that means making more than they make now and having no boss.   I live in an Intel town and the list of people I have met who claim they want to work at a company or start one is long.  They're mostly lying to themselves.

And it's hard work starting something no one knows will work, so enthusiasm levels will vary.   But how to prevent that from happening in the first place comes down to choosing people in advance - cofounders - something not possible here because I am not a media guy and the programmers I knew were all in physics.  And I was just doing this as a community thing, not realizing how successful it would be.

VentureBeat  writes:
Picking the right co-founders is arguably the most important step you can take in starting your business. It’s even more important than picking the right VCs, because it ultimately sets the DNA for your company. Here are a few things that I’ve learned about picking the right co-founders and working with them.
They have more in their article but I'll post one that I think is most important and you can go there to read the rest of the article:  Live in the same city.  If neither of you is willing to move, it's not a business.   Seriously.  This is the only one of their three I will never bend on.