If they can sell mayonnaise outside the definition of mayonnaise, so can food giant Unilever. And that is just what is happening. "Just Mayo", meet the egg-free alternative to Hellmann's.
The new name: “Hellmann’s Carefully Crafted Dressing&Sandwich Spread.”
Hampton Creek may not be sweating it. Their revenues in 2015 were up 350%. Or maybe they will be part of Unilever soon.