Clearly some people are not going there for those reasons, they are going because they think that organic food has never been genetically modified or that it uses no pesticides. That's due to smart marketing. Really, really smart. “Great brands impose a view on you,” a Whole Foods advisor says. And they impose. Don't buy organic food? Some mothers will insist you are a bad parent.
Some will say they support organic not because they are anti-corporation, without realizing that Whole Foods has a bigger monopoly than Monsanto does.
And though Monsanto has a skull-and-crossbones on it in the minds of shoppers in the Whole Foods orbit, there's no data to show it. But Whole Foods can kill you. Probiotics are overpriced placebos for yogurt elites, so that is only harming your wallet, but homeopathy in place of medicine? That is dangerous. As are their professed cures for cancer. They're not as bad as confirmed lunatics like Joe Mercola and the others whose specialty also ends "path" or sociopaths like the crank who rants at Natural News, but in a way they do something worse because of their size: They exploit the fact that their customers want - no, need - to be told what to do by a giant, centralized entity.