Like with cigarettes and alcohol, no amount of awareness campaigns about health risks are needed. People know by now and some choose to do it anyway.
Among Swiss men, average age 20, 91 percent drink alcohol, almost half of whom drink six beverages or more in a row and would be categorized as at-risk drinkers. 44 percent smoke tobacco, and are categorized as at-risk smokers (because they smoke at least once a day) and 36 percent smoke cannabis, where over half are at-risk consumers, using the drug at least twice a week.