Dr. Hal Arkes in the department of psychology at Ohio State University has done extensive studies on the sunk-cost fallacy after he became interested for his personal involvement in politics twenty years ago. His most recent studies look at finding new ways to minimize the fallacy through interventions.

With the help of undergrads and some others at OSU Arkes gives volunteers a scenario having to do with an airplane company and the construction of a $10 million Radar Blank Plane. If the plane has been 90 percent completed, meaning millions of dollars already having been spent, but another company came up with a better version making the almost finished product “grossly inferior,” should the last 10 percent of the budget be spent anyways? Most of the testers said “yes.”

BALTIMORE, July 15 /PRNewswire/ --

- Partnership will help Nevada Cancer Institute Funnel Cancer Research to Physicians

Physicians and patients of community-based medical practices in Nevada and SW Utah will benefit from a new partnership between Physicians Practice(R), America's Leading Practice Management Journal and Nevada Cancer Institute (NVCI). The new partnership will provide resources to help local physicians manage their practices more efficiently, thereby improving patient care.

hominin fossils are the most important materials for exploring human origins and evolution. Since most hominin fossils are incomplete, or filled with a heavy calcified matrix, it is difficult or often impossible to reconstruct the endocast in a real fossil without destroying it.

Accordingly, traditional methods limited the study of human brain evolution. CT can explore fossils in a noninvasive way by transforming a real fossil into a virtual object, and make it possible for paleoanthropologists to extend the study of fossil specimens from the exterior to the interior.

LONDON, July 15 /PRNewswire/ --

ICE Clear Europe(TM), a wholly-owned subsidiary of IntercontinentalExchange (NYSE: ICE), today announced that it has reached agreement with LCH. Clearnet (LCH) and Members on the transition date for the movement of all ICE Futures Europe(TM) and ICE over-the-counter (OTC) trading positions from LCH to ICE Clear Europe. The transition will occur over the weekend of September 13-14, 2008. Existing futures and OTC clearing arrangements between ICE and LCH remain unchanged until the transfer is complete. ICE Clear Europe had previously announced that the transition date was expected to occur in the month of August, but was subject to further consultation with LCH and clearing members.

PORTSMOUTH, New Hampshire, July 15 /PRNewswire/ --

- Companies' Joint Technologies Further Unify Information Security From Edge-to-Core Battling Data Breaches; Meets Stringent Compliance Requirements

NitroSecurity, Inc. (http://www.nitrosecurity.com), a provider of high performance, unified information security solutions, today announced that it has acquired RippleTech. The combination of NitroSecurity's award winning Security Information & Event Management (SIEM) and Intrusion Prevention System (IPS) solutions with RippleTech's Database Activity Monitoring and Log Management solutions, allows companies to better protect their critical data and infrastructure with one integrated solution.

BASINGSTOKE, England and CAMBRIDGE, Massachusetts, July 15 /PRNewswire/ -- Shire Limited (LSE: SHP, NASDAQ: SHPGY), the global specialty biopharmaceutical company, notes that Jerini AG (FSE:JI4) has announced today that the European Commission has granted the company marketing authorization for its lead compound FIRAZYR(R) (Icatibant) in the treatment of acute attacks of hereditary angioedema (HAE). HAE is a debilitating and potentially life-threatening genetic disease characterized by spontaneous and recurring attacks of edema.

KUALA LUMPUR, Malaysia, July 15 /PRNewswire/ --

The financial year ended 31 March 2008 was yet another highly challenging year for the PETRONAS Group as it continues to strive to generate value amidst an increasingly volatile and uncertain global oil and gas industry environment beleaguered with escalating cost and an acute shortage of experienced personnel as well as equipment.

Just this once, anti-fishing organizations can fall back on capitalistic economics to make their case - with huge increases in fuel costs, it may be time to have government-run fisheries rather than spend more money on fuel subsidies currently given to fishing fleets.

In addition, it would actually save money to invest in re-training fishers, says University of British Columbia fisheries economist Rashid Sumaila, a 2008 Pew Fellow in Marine Conservation.

Dramatic fuel price increases over the past weeks have sparked large-scale protests by fishers around the world. In France, fishers set up blockades at several ports while Japanese squid fishing boats halted operations for two days. Similar events have taken place in Australia, Nigeria and the Philippines.

PARIS, July 15 /PRNewswire/ -- Alcatel-Lucent (Euronext Paris and NYSE: ALU) today announced that it has been awarded a Euro 32 million euro contract by Bulgarian Telecommunications Company (BTC), the main telecommunication services operator in Bulgaria - to provide GSM/EDGE solutions to Vivatel, BTC's GSM mobile subsidiary.

Alcatel-Lucent will replace half of Vivatel's current GSM Base Station Subsystem network equipment and will also provide a full range of services in conjunction with this contract including project management, network design, integration, testing, installation, and multi-vendor radio network planning and optimization. The contract runs through 2011.