Older adults, who are Facebook's fastest growing demographic, are joining the social network to stay connected and make new connections, just like college kids who joined the site decades ago, according to Penn State researchers.
"Earlier studies suggest a positive relationship between bonding and bridging social capital and Facebook use among college students," said Eun Hwa Jung, a doctoral candidate in mass communications. "Our study extends this finding to senior citizens."
In the study, the desire to stay connected to family and keep in touch with old friends -- social bonding -- was the best predictor of Facebook adoption and use, followed closely by the desire to find and communicate with like-minded people -- social bridging.