The ultimate cause of human behavior is the mind. The mind, an emergent property from the workings of collections of neurons, hormones, proteins, and other biochemical agents, controls everything every human does. From their intended actions to their subconscious actions, all of it is controlled by the human analogue of a central processing unit. Cognitive models in the social sciences and particularly in psychology and economics take seriously this point of view of the human decision maker and apply it to political, economic, and other social situations.
One of the major ideas of the subject is that people are equipped with a cognitive “toolbox” that houses tools that help them to solve problems in different environments.