I hesitate to scoop Jonathan Eisen by commenting on a news item verging on "Genomics by Press Release" (he is, after all, the one quoted about this in a prestigious publication), but this is worth note. Actually, it isn't really announcing data in the media, but rather making a press release about an intention to sequence a genome. That's not such a problem, as I am sure people are interested to know what is happening (in which case I recommend having a look at the Genomes On Line Database).  The issue is more about the hype.  According to the news piece:

Scientists from CSIRO and the University of Melbourne in Australia, and the Baylor College of Medicine in Houston, Texas, are on the brink of a discovery which will facilitate the development of new, safe, more sustainable ways of controlling the world’s worst agricultural insect pest – the moth, Helicoverpa armigera.

On the brink, eh? 

The Australian Minister for Innovation, Industry, Science and Research, Senator the Hon Kim Carr, said – at the BIO 2008 International Convention in San Diego, California – that the team was expected to sequence the moth’s genome in about four months.

So... they haven't actually generated data yet.