Four new studies have found that when a woman's goal is to be romantically desirable, she is less likely to go into majors and activities related to science, technology, engineering and math (STEM).  The studies were undertaken to determine why women, who have achieved parity in education, getting more Ph.D.s than men, and also in the workplace, continue to be underrepresented at the highest levels of STEM fields.

They found converging support for the idea that when romantic goals are activated women (but not men) show less interest in STEM fields and more interest in feminine fields, such as the humanities, education and social sciences.  

Lead author Lora E. Park, PhD, University at Buffalo associate professor of psychology, says, "When the goal to be romantically desirable is activated, even by subtle situational cues, women report less interest in math and science. One reason why this might be is that pursuing intelligence goals in masculine fields, such as STEM, conflicts with pursuing romantic goals associated with traditional romantic scripts and gender norms."

University at Buffalo's Lora Park says that pursuit of romance can chill a woman's interest in math and science activities. Credit: Douglas Levere University at Buffalo

Park believes that women are socialized from a young age to be romantically desirable, and that traditional romantic scripts in Western cultures are highly gendered, prescribing how men and women ought to think, feel and behave in romantic settings - though a lot of American men marry Asian women because the roles are even more clearly defined in those cultures. 

In the studies of more than 350 participants, men and women were exposed to images (Study 1) or overheard conversations (Study 2a, 2b) that cued them to romantic goals or to other types of goals. 

In Study 1, participants viewed images related to romantic goals (e.g., images of romantic restaurants, beach sunsets, candles) or intelligence goals (e.g., images of libraries, books, eyeglasses). Participants in Study 2a overheard a conversation about a recent date that someone had gone on (romantic goal condition) or a test that someone had taken (intelligence goal condition). In Study 2b, they overheard a conversation about a romantic date (romantic goal) or about a recent visit from a friend from out of town (friendship goal). After exposure to the romantic, intelligence or friendship goal cues, participants completed questionnaires assessing their interest in STEM vs. other fields and their preference for various academic majors.

Results showed that women (but not men) exposed to cues related to romantic goals reported less positive attitudes toward STEM and less preference for majoring in math or science fields compared to other disciplines. This did not occur when they were exposed to cues associated with intelligence goals or friendship goals.

The final study, Study 3, used a more explicit method of assessing goal pursuit by recruiting women who were interested in pursuing a degree or a career in STEM and asking them to answer questions on a PDA (personal digital assistant) device every night for 21 nights. Specifically, women reported on their daily romantic goal strivings (e.g., "Today, I was trying to be romantically desirable"), intelligence goal strivings (e.g., Today I was trying to be academically competent/intelligent"), romantic activities (e.g., "Today, I called/emailed/texted someone I was romantically interested in"), math course activities (e.g., "Today I did my math homework"), and daily feelings of attractiveness, likability and desirability.

Their results showed that on days when women pursued romantic goals, they engaged in more romantic activities and felt more desirable, but they engaged in fewer math activities. Furthermore, romantic goal strivings on one day predicted feeling more desirable, but being less invested in math on the following day. 

Overall, the findings from these studies show that women's romantic goal strivings, which can be triggered by environmental cues or by personal choice, have important implications for the gender gap in attitudes and interest in math and science.

 Park says the research investigates questions pertaining to the self, self-esteem, motivation, and interpersonal processes. Her research is funded by the National Science Foundation.

Article, "Effects of Everyday Romantic Goal Pursuit on Women's Attitudes toward Math and Science," published Personality and Social Psychology Bulletin. Park's co-authors are UB doctoral students Ariana F. Young and Jordan D. Troisi, and Rebecca T. Pinkus, PhD, of the University of Western Sydney, Australia.