You know them you hate them, but no one creates fun research that matches confirmation bias more than, and they are at it again.  Their latest findings - from online dating site users, of course - exposes an ugly truth of online dating: Women lie more than men, and Americans are bigger liars than the Brits.

 Women lie about their looks and men lie about their jobs in the battle to find a partner through Internet dating, according to a survey of 1,000 single adults commissioned by 

The survey of single men and women, all of whom belong to dating sites, was conducted across the US and the UK by global research agency OpinionMatters. It revealed that the majority of young women lie about their appearance; with most saying they are thinner than they actually are. Nearly 20% admit to using old photographs to make themselves look younger. 

Men are no better. Almost half admit that they also lie about their appearance; with many saying they are taller than they are. Men also tell the same lies as women about age and weight.

 And when it comes to some other lies, men are worse than women. More than 40% admit to claiming they earn more than they really do or try to make their jobs sound more interesting. In comparison, 33% of women lie about their jobs to make them sound more glamorous. 

 There is a sign that people are forever optimistic: a clear majority believe others lie when writing online profiles, which rationalized their own lying, yet when it comes to actually reading about potential dates, they are still far more likely to believe what they are reading is true. 

Of the thousand single people surveyed in Britain and America there was a difference between countries, as well as genders.

Over 53% of Americans admitted to lying about their appearance, compared to just 44% of Britons. Greg Hodge of said, "American society is more obsessed with appearance and stature than the British so it makes sense that they would embellish the truth. What doesn't make sense is that British online daters are more honest - they have much more to lie about, being amongst the least attractive people in the world."

 But on both sides of the Atlantic, the older people got, the less likely they were to be untruthful about their appearance and how much money they earned; an indicator that as the years pass people want to be accepted for who they really are. 

 Top Ten Lies Told by Men  Top Ten Lies Told By Women
 Job (better than it is)  Weight (losing a few pounds)
 Height (taller)  Age (losing a few years)
 Weight (losing or gaining)  Physique (toned)
 Physique (athletic)  Height
 Money  Money  
 More senior at work  Breast size (bigger)
 Interesting profession  Glamorous profession
 Knowing celebrities  Knowing celebrities
 Having PA  Having PA
 Working in the film industry  Working in entertainment

Link to Results