STOCKHOLM, January 26 /PRNewswire/ --

- International Firm Strengthens UK Market

Online advertising management firm Adtoma announced today the appointment of Ben Humphry to Managing Director of Adtoma UK Limited. In his new position, Ben will be leading operations in the UK and Ireland as well as expanding Adtoma's footprint in Europe's largest market.

Ben will tap into his extensive experience working with large online media owners in the UK and Ireland. He has served as principal consultant on numerous strategy, operations and workflow projects for clients such as MSN, AOL, BSkyB and Vodafone. Prior to his current appointment, Ben led MSN's advertising operations across 39 markets for five years. He was also partner for Thrive Digital and served as Director, Online Products for Vio Worldwide.

Ben Humphry is a tremendous asset for Adtoma, said Chief Business Development Officer Nils Winkler. There are few that can match his track record in the industry or his knowledge of the needs and motivations of publishers. As such, he will be an invaluable resource in our efforts to become a leader in this crucial market.

I joined Adtoma because I believe the company is capable of taking huge market share from competing products, said Ben Humphry. Having worked in the online industry for many years, I'd come to the conclusion that an ad server is an ad server, until I saw a demonstration of Fusion, Adtoma's flagship application. Adtoma's independent status is a strong asset, and I expect it will help enable rapid adoption worldwide.

Winkler adds, The UK is the most competitive market in Europe. It is the first market US companies approach and usually the place where US companies such as Operative, Doubleclick or Solbright have their European headquarters. As such, it is imperative for us to communicate to the UK market how our core product Fusion offers a complete ad workflow solution, as opposed to our competitors that provide only parts of the solution.

About Adtoma

Adtoma is an online advertising and media management company based in Sweden. It has a global reach with a strong foundation in Europe and is currently expanding into North America and Asia. The company's flagship product offering is Fusion - a powerful software solution that integrates and streamlines the entire media supply chain, from C.R.M. to proposal and sales management to advertising operations, resulting in a dramatic increase in efficiency and reliability. Fusion is the most comprehensive and intuitive application on the market. Adtoma's clients are some of the world's leading media companies, including Bonnier Publications and IDG.

Contact: Pablo Andreu, 5W Public Relations,, +1-212-584-4281

Contact: Pablo Andreu, 5W Public Relations,, +1-212-584-4281