STOCKHOLM, May 28 /PRNewswire/ --

- A Powerful CRM and Workflow Solution From the Leading Swedish Provider of Software for the Online Advertising Industry Ensures the Best Possible Sales Results for Partners and Customers of OMS

OMS, the leading German national online ad-sales-network of high quality editorial offerings with regional connections, is rolling out the powerful Adtoma Fusion software solution, created by the leading Swedish provider Adtoma for its Customer Relation Management (CRM) and sales workflow optimisation. OMS will thereby increase the efficiency and reliability of its entire sales management in order to be able to provide the best possible results for all its partners and customers in the future. Fusion will support OMS by providing a fully integrated software solution for the entire online advertising sales workflow, from CRM to quotation and sales management as well as inventory management. For these purposes, all the current data will always be accessible in real-time from one single system. Advertising customers will benefit from targeted and efficient sales by virtue of reservation-based sales and a proactive suggestions system based on customer preferences. At the same time, the online providers of the Internet offerings marketed by OMS will have access to a comprehensive range of reporting which will help them to configure their websites as efficiently as possible. OMS will thereby provide an optimal service to enable even better understanding of the individual needs and requirements of its partners and customers - thus enabling the further optimisation of all sales activities.

With Fusion we have chosen the most comprehensive and intuitive application available on the global market today, comments Dirk von Borstel,

Managing Director of OMS Vermarktungs GmbH Co. KG. This solution will make a considerable technological contribution in terms of enabling us to continue to consistently fulfil the OMS quality guarantees: maximum advertising effect for all advertising clients and maximum revenues for all partners!

With OMS as a new customer we have really entered the German market with a big bang, concludes Nils Winkler, Chief Business Development Officer at Adtoma and Manager of the company's branch office in Hamburg. OMS is not purely a network with considerable volumes, but also places high demands on workflow solutions due to its structure. Adtoma Fusion has in other words convincingly demonstrated its powerful capabilities for the task at hand.

Further information is available at and

Media contact: FAKTOR 3 AG, Andre Hoffmann, Tel.: +49(0)40-679-446-53, Fax: +49(0)40-679-446-11, Email:

Media contact: FAKTOR 3 AG, Andre Hoffmann, Tel.: +49(0)40-679-446-53, Fax: +49(0)40-679-446-11, Email: