LONDON, March 31 /PRNewswire/ --

- Components of Multi-Award Winning iCR Software Available on OEM Basis

AmberFin today announced the launch of its global OEM partner program that makes a variety of individual components of its multi-award winning iCR software available to third party vendors.

The move provides vendors of products such as asset management, automation, video servers and editing systems with access to AmberFin's advanced technology for multi-format HD/SD ingest; automated Quality Control (QC); metadata management; MXF interoperability; and VANC and audio handling. By implementing AmberFin technology into their products, these vendors can focus on their core business, without having to dedicate scarce resources to these tasks.

Enabling customers to transition successfully to file-based and HD workflows requires every vendor to solve a variety of complex technical challenges, whether or not these are directly relevant to their core business, said AmberFin's CTO Bruce Devlin. At AmberFin, our entire team is focused on solving exactly these issues. Through this OEM program, all industry vendors have access to dedicated expertise which goes beyond what most companies have in-house.

AmberFin's technology enables OEM partners to provide their customers with hassle-free multi-format interoperability, flexible operation and outstanding image quality. This benefits customers by making their operations more efficient and lowering their overall costs.

There is strong industry demand for the technology within AmberFin's iCR software because it streamlines the migration to file-based operations, enables multi-format interoperability and delivers dramatically enhanced operational efficiencies, said Jeremy Deaner, CEO of AmberFin. Our OEM program enables our partners to better respond to the changing needs of the industry, while benefiting from and leveraging AmberFin's technical excellence and strong reputation for interoperability and image quality, and offering this as part of their own solution.

About AmberFin iCR

AmberFin's iCR software delivers superior image quality for HD/SD ingest, video conversion and transcoding through its multiple Emmy award-winning image processing techniques. AmberFin's leading integrated quality control (QC), automation, asset management and tight integration with industry standard storage also offers a unique path for content owners and partners looking to reduce the costs associated with managing and distributing media for multiple revenue-generating platforms.

AmberFin will be exhibiting on stand SU4323 at the NAB Show in Las Vegas from April 20-23, 2009 and will be available to demonstrate iCR 4.5 and illustrate how it plays a key role in the digitization and repurposing of content for market-leading companies including Sony, NBA, Turner Broadcasting, BT, Channel 4, RTM and Warner Brothers.

About AmberFin

AmberFin enables content owners to maximize the value of their TV, film and video content, from capture through to distribution, while increasing revenues, reducing costs, saving time and eliminating incompatibility issues. AmberFin iCR, with four-time Emmy-award winning technology, plays a key role in turning the content that owners have into the content their customers want. As an open standard, future proof platform that digitizes and transforms new and archived content, AmberFin iCR delivers the best quality pictures at smaller file sizes across multiple delivery platforms, including the Internet, VoD, TV, mobile and other small screen devices. AmberFin already has 100s of iCR systems in the field, and is trusted by some of the world's most prestigious companies including Sony, NBA, Turner Broadcasting, BT, Channel 4, RTM and Warner Brothers, managing the digitization and repurposing of their content.

Privately held by Advent Venture Partners, AmberFin is, headquartered in Basingstoke, UK. More information is available at:

AmberFin media contacts: Jaime Tero GBC for AmberFin +1-415-989-9803 Kirstyn Langford (UK) Hotwire for AmberFin +44(0)207-608-2500

AmberFin media contacts: Jaime Tero, GBC for AmberFin, +1-415-989-9803,; Kirstyn Langford (UK), Hotwire for AmberFin, +44(0)207-608-2500,