LONDON, June 10, 2010 /PRNewswire/ -- Grapple Mobile today announced partnerships with ten of Europe's brightest agencies including Ogilvy, LBi and McCann London to help them develop high quality cross platform mobile applications for their clients.
Grapple's platform allows agencies' existing development teams to write applications in HTML, CSS and JavaScript which is then translated across all major mobile platforms including iPhone, Android, BlackBerry, Nokia, Samsung, Sony Ericsson and LG. The app can then be downloaded to any of the leading handsets either through an app store or a dedicated URL.
Clients are aware of the increasing opportunity presented by the mobile channel and are keen to enter this space. However until now it has been a lengthy and expensive process, often only targeting the iPhone audience which offers limited scale said Jethro Ferguson, Head of Digital, OgilvyOne. Grapple's approach enables us to develop high quality mobile applications for our clients, accessible on all the leading smartphone handsets, quickly and within budget.
Grapple (http://www.grapplemobile.com) is working closely with each agency for all app builds - sharing knowledge and learnings while also ensuring applications are submitted to app stores in the shortest possible timeframe.
This collaboration makes it possible for top brands to leverage the full reach and scale of mobile applications said Alistair Crane, CEO Grapple Mobile. Until now there has been a blinkered approach to developing apps, with a heavy focus on the iPhone, but in line with the latest impressive app statistics other platforms such as Nokia and BlackBerry are now being given equal attention and recognition.
Grapple is also working directly with brands and many of the leading content owners including major record labels, publishing houses and broadcasters.
NOTES TO EDITORS:
About Grapple Mobile (http://www.grapplemobile.com)
Grapple Mobile, a Red Herring top 50 company, is recognised as a centre of excellence for mobile application development. Launched to brands and agencies in January 2010, Grapple includes 4 years and in excess of $9m in research and development to create unique patented technology that enables the quick, easy and cost effective production of high quality cross platform mobile applications.
Grapple's team of experts provide a full service offering guiding clients through the process from conception to verification, signing, submission and analytics.
For further information please contact: Amy Shannon, PR Manager, +44(0)20-7952-4041 / amy@grapplemobile.com
SOURCE: Grapple Mobile Ltd
CONTACT: For further information please contact: Amy Shannon, PR Manager,+44(0)20-7952-4041 / amy@grapplemobile.com
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