SAN FRANCISCO, California and MILAN, Italy, May 27, 2010 /PRNewswire/ -- (, a new service that helps consumers find and discover TV shows and movies on television, the web and mobile, announced today the launch of an iPhone App available now on the Apple iTunes App Store (

The beetv mobile application enables users to receive personalized recommendations for content ranging from real-time broadcast programming to online and mobile TV shows and movies. Content recommendations are generated by a proprietary technology that analyzes and matches individual tastes and preferences Now more than ever, TV and movie fans can be directed to the content that they want to see, when they want to see it and on their platform of choice- TV, web, mobile - without having to channel surf, said Yaniv Solnik, CTO. Our App is the first in the mobile space to provide personalized TV and movie recommendations that extend cross platform.

The application is also a mobile-first market entrance, preceding the release of the online experience which is currently in closed beta. We've had an excellent response to the online closed beta and ran out of beta codes almost immediately. Currently, there is a waiting list, said Solnik. However, no beta code is required for the iPhone Application and users who download it will have access to the online site ( which is not yet available to the general public.

Users of the iPhone App will be able to manage their TV entertainment experience from a single, convenient and easy to access place:

- Receive personalized recommendations for broadcast TV, online and mobile TV content - Discover new TV shows and movies you can watch on your iPhone, iPod Touch, TV, the Web and iPad - Find TV shows and movies you like from Apple iTunes and other storefronts - View customizable TV listings - Request shows similar to the ones you like - Create your own watch list - Request TV reminders with smart alerts - Rate, comment on and share recommendations with friends

With the app, you don't search for content, the content finds you, said Rodolfo Hecht, Chairman. We are excited to offer consumers this mobile-first experience of on their iPhone and we look forward to opening up the site to the general public soon.

The beetv iPhone application is offered for free to consumers and is available from Apple's App Store in the Lifestyle section on iPhone or iPod Touch or at

For more information visit or go to to view images of the application.

You can become a fan of on Facebook and follow (@bee_tv) on Twitter to find out What's On TV any night of the week with the lists.

About Founded in 2008 by leading media and technology veterans Rodolfo Hecht, Yoram Granit, and Yaniv Solnik, has been working vigorously on developing a service solution that lets viewers easily and enjoyably find the most relevant TV content across multiple platforms and devices. is headquartered in Milan, Italy, with a technology team in Herzliya, Israel and a business office in San Francisco. The company is backed by Innogest, the leading Italian venture capital firm. and the logo are trademarks of Honeybee, Ltd.

Contact Information: Bill Godwin VP Business Development +1-(415)-552-4001 Gilda Testa Marketing Manager +39-331-645-7142


CONTACT: Contact Information: Bill Godwin, VP Business Development, , +1-(415)-552-4001. Gilda Testa, Marketing Manager, , +39-331-645-7142.