LONDON, July 9 --
Planalytics, Inc. announced today that Cott Beverages Ltd. (Cott UK) has
subscribed to Planalytics’ Consumer Insights(SM) Platform. Cott UK, a
subsidiary of Cott Corporation, one of the world’s largest non-alcoholic
beverage companies, is using the service to analyze and plan for weather’s
impact on consumer demand for its products.
Planalytics, through its Weather-Driven Demand (WDD) indices, quantifies how
much the weather alters consumer buying behaviour for specific drink categories.
Planalytics WDD indices identify by location, by week and by product how much
weather will strengthen or weaken demand up to a year into the future. Armed
with this information Cott UK is able to more effectively project variations in
sales volumes and make production, distribution and pricing decisions that
maximise sales and better align inventories with demand levels.
Weather is a very large factor for a company with a product portfolio that
includes waters, soft drinks and teas, said Tim Morris, Managing Director of
Planalytics’ European Operations. Certain weather conditions will
definitely trigger or dampen a shopper’s need for different beverages and
Planalytics Business Weather Intelligence helps Cott UK better prepare its
business for these demand variations.
About Cott Corporation
Cott Corporation is one of the world’s largest non-alcoholic beverage
companies and the world’s largest retailer brand soft drink company. With
over 2,800 employees, the Company operates bottling facilities in the United
States, Canada, the United Kingdom and Mexico. Cott markets non-alcoholic
beverage concentrates in over 60 countries around the world.
About Planalytics, Inc.
Planalytics, Inc. is the singular global source of Business Weather
Intelligence(R) -- the actionable information companies need to understand and
optimize the impact of weather on their business. Weather is the most volatile
of all external factors affecting business performance and Planalytics helps
companies proactively manage this risk. Powered by an unparalleled database of
weather’s financial and volumetric impacts, proprietary forecasting
technologies and market-specific expertise, Planalytics’ Business Weather
Intelligence is essential to any company, in any industry, looking to
effectively shape strategies, pinpoint opportunities and make more profitable
decisions. For more information, visit www.planalytics.com.
SOURCE: Planalytics, Inc.
David Frieberg of Planalytics, Inc., +1-610-407-2905, email@example.com