LONDON, February 7 /PRNewswire/ --
Planalytics Inc., the global leader in Business Weather Intelligence(SM), released its January WeatherCall(SM) report today stating that favourable weather conditions at month's end will benefit retailers after an otherwise slow start due to above normal temperatures. January spawned a drastic difference in temperature between the northern and southern parts of the country. A series of rain bearing systems moved across the UK, resulting in cooler temperatures for Scotland, while England and Wales were experiencing more mild conditions.
"Scottish ski resorts experienced a great start to the season," commented Tim Morris, Managing Director for Planalytics. "The cooler temperatures to the north proved to be positive for retailers looking to move autumn and winter merchandise," explained Morris.
Planalytics WeatherCall Report showed positive year-on-year weather driven demand indices for the following product categories: Ladies Outerwear (+13%), Heaters (+12%), Cough & Cold products (+8%) and Hot Cereals (+1%).
Taking the country as a whole, January 2008 was a half degree colder than January 2007. While retailers may not have experienced a substantial gain, the weather certainly worked as an advantage for companies pushing winter products, as compared to last year.
About Planalytics, Inc.
Planalytics, Inc. is the singular global source of Business Weather Intelligence(SM) -- the actionable information companies need to understand and optimize the impact of weather on their business. Weather is the most volatile of all external factors affecting business performance and Planalytics helps companies proactively manage the risk. Powered by an unparalleled database of weather's financial and volumetric impacts, proprietary forecasting technologies and market-specific expertise, Planalytics Business Weather Intelligence is essential to any company, in any industry, looking to effectively shape strategies, pinpoint opportunities and make more profitable decisions. To learn how companies such as Campbell Soup Company(R), Cabela's(R), Jamba Juice(R), Meijer(R), Casual Male(R), Tractor Supply Company(R) and others utilize Planalytics business weather intelligence solutions, visit www.planalytics.com.
Web site: http://www.planalytics.com
David Frieberg of Planalytics Inc., +1-610-407-2905
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