LONDON, November 18 /PRNewswire/ --

The 2008 European Weight Management Ingredients Brand Leadership of the Year Award is presented to Cosucra Groupe Warcoing (Cosucra) in recognition of the company's unique ability to distinguish itself from the competition through the execution of its 'Satiety Ingredients' concept campaign.

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Cosucra has been recognised for successfully extending its business, from low caloric prebiotic fibres to satiety promoting ingredients, notes Frost Sullivan Industry Analyst Dr. Deborah Cross. This change has led the company to reshape its business strategy, enter a brand new functional ingredients segment and redefine the dynamic European weight management ingredients market.

Cosucra's creation of distinct brands like Fibruline(R), Fibrulose(R) and Pisane(R) for satiety purposes, and their additional recognition as the first ever synergistic providers of the satiety product combination of both proteins and fibres, has been a key achievement of Cosucra's success in 2008.

Cosucra entered the emerging European satiety ingredients market in 2008, with the launch of two of its established ingredient types -- Fibruline(R)/ Fibrulose(R) and Pisane(R). Fibruline(R) and Fibrulose(R) are inulin-type fructans and are categorised as fibre ingredients, while Pisane(R) is a pea protein. Uniquely, therefore, Cosucra provides both carbohydrate-based and protein-based products to cover the whole range of satiety-improving ingredients.

The properties of Fibruline(R), Fibrulose(R) and Pisane(R) in enhancing satiety make them essential ingredients with highly beneficial individual features, remarks Dr. Cross. However, Cosucra's ability to combine both products, offering a dual-function satiety enhancing ingredient, should put the ingredient producer at the forefront of the satiety ingredients market. In contrast, other participants usually target only one type of nutritional satiety ingredient, namely carbohydrates, proteins or lipids.

The weight control benefits of Fibruline(R) and Fibrulose(R) have reinforced their appeal, while expanding the range of their health claims. These inulin- and fructo-oligosaccharide-based ingredients also act as sugar and fat replacers in food products. Fibruline(R) and Fibrulose(R), therefore, provide multiple dietary benefits as satiety-enhancers, and also act as a source of prebiotic fibre. These functional ingredients target foods which are consumed in between meals.

Cosucra has designed a highly successful campaign to promote brand awareness about Fibruline(R)/ Fibrulose(R) and Pisane(R) as satiety ingredients. The company utilises a range of channels to reach out to customers, such as food media e-bulletins, technical / white papers, an automatic pop up site on http://www.cosucra.com, and also personal visits and magazine articles.

Exceptional sales and marketing strategies with defined expert teams focused on nutritional, regulatory and technical services have boosted the brand profile of the company's offerings.

The Frost Sullivan Award for Brand Leadership of the Year is presented to the company that has demonstrated that it has exceptional brand leadership activity in its industry.

Frost Sullivan Best Practices Awards recognise companies in a variety of regional and global markets for demonstrating outstanding achievement and superior performance in areas such as leadership, technological innovation, customer service, and strategic product development. Industry analysts compare market participants and measure performance through in-depth interviews, analysis, and extensive secondary research in order to identify best practices in the industry.

About Cosucra Groupe Warcoing

Cosucra Groupe Warcoing, Belgian based pioneer in the manufacturing of chicory inulin and pea protein, believes that food products have to be adapted to the nutritional needs and concerns of every age group, using the appropriate dosage of health promoting ingredients, and with the right communication. Therefore Cosucra offers value adding technical, marketing, nutritional, regulatory and quality services to the food industry. Visit http://www.cosucra.com for more info.

Cosucra Groupe Warcoing Contact Information: Caroline Mulkowski - Media Coordinator Phone: +32-69-44-66-22 E-Mail: cmulkowski@cosucra.com

About Frost Sullivan

Frost Sullivan, the Growth Partnership Company, partners with clients to accelerate their growth. The company's TEAM Research, Growth Consulting and Growth Team Membership(TM) empower clients to create a growth-focused culture that generates, evaluates and implements effective growth strategies. Frost Sullivan employs over 45 years of experience in partnering with Global 1000 companies, emerging businesses and the investment community from more than 30 offices on six continents. For more information about Frost Sullivan's Growth Partnerships, visit http://www.frost.com.

Frost Sullivan Contact Information: Jasmine Malone - Promotions Coordinator Phone: +44-207-915-7869 E-Mail: jasmine.malone@frost.com

Caroline Mulkowski, Media Coordinator of Cosucra Groupe Warcoing, +32-69-44-66-22, cmulkowski@cosucra.com; or Jasmine Malone, Promotions Coordinator of Frost Sullivan, +44-207-915-7869, jasmine.malone@frost.com/Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20081117/FSLOGO