LONDON, January 7 /PRNewswire/ --

The 2008 European Light Commercial Vehicle Telematics Leadership Award is presented to Minorplanet Systems PLC. The company is the number one supplier in the European light commercial vehicle telematics market, having the largest market share based on installed units. It shows growth in profits as well as increasing investment in RD to enhance its service for new and existing customers.


Minorplanet has a very strong domestic market in the United Kingdom, but is continuously expanding business in Germany, the Netherlands, France as well as other European countries through strategic partnerships and distribution agreements, notes Frost Sullivan Consultant Michael Minich. It has a well-established brand in the European market, which customers associate with innovative products and high-quality service.

The European market for light commercial vehicle telematics systems has the potential for strong growth. However, the big challenge telematics suppliers face is the lack of a unified customer market. The 'service' cluster consists of various industries, all of which have their own unique needs and requirements when it comes to telematics solutions. Minorplanet has successfully addressed this issue by targeting varied customer segments.

Through a clear focus on the diverse customer groups in this market, and continuous investment in RD, Minorplanet has ensured its products remain essential tools for any business running a vehicle fleet, remarks Minich. Through its Vehicle Management Information (VMI(TM)) system, Minorplanet has found a very effective approach catering to different customer segments.

Minorplanet uses a basic VMI(TM) platform with additional features and applications to fulfil various individual customers' needs. Minorplanet's VMIgreenlight(TM) offers performance manager, task manager, panic alarm, door sensor, motion sensor and driver ID applications together with a suite of reports that improve fleet management.

Exceptional solutions have been backed by Minorplanet's focused marketing strategies, states Minich. For instance, Minorplanet clearly communicates on its Web site, how its products can help each customer, no matter which segment, to become more efficient, while decreasing operational costs such as communication or fuel costs and enhancing customer service.

The European market for light commercial vehicle telematics is still untapped with a current penetration rate of only 3 per cent. It is set to grow by more than 32 per cent per year until 2012. Minorplanet, which has the largest share of the market at present, is in a strong position to consolidate its gains and remain the market leader.

The Frost Sullivan Award for Market Leadership is given to the company that has exhibited market share leadership through the implementation of market strategy. The recipient has displayed excellence in all areas of the market leadership process, including the identification of market challenges, drivers and restraints, as well as strategy development and methods of addressing these market dynamics. Furthermore, the Award recipient has continually demonstrated solutions for monitoring market changes and for implementing superior market strategies. By utilising these strategies for success, the company has established itself as the market share leader in its respective industry.

Frost Sullivan Best Practices Awards recognise companies in a variety of regional and global markets for demonstrating outstanding achievement and superior performance in areas such as leadership, technological innovation, customer service, and strategic product development. Industry analysts compare market participants and measure performance through in-depth interviews, analysis, and extensive secondary research in order to identify best practices in the industry.

About Minorplanet Systems PLC

- Minorplanet Systems has its HQ based in Leeds and operates throughout Europe and in Australia as well as in the UK. - Founded in 1996, Minorplanet Systems is the world leading Telematics solutions consultant and the company who designed, developed and trade marked 'vehicle management information' (VMI(TM)). - For further information on Minorplanet or the current VMI(TM) system, visit Minorplanet Systems PLC Contact: Christian Payne - Head of Marketing Phone: +44-113-251-1600 E-Mail:

About Frost Sullivan

Frost Sullivan, the Growth Partnership Company, partners with clients to accelerate their growth. The company's TEAM Research, Growth Consulting and Growth Team Membership(TM) empower clients to create a growth-focused culture that generates, evaluates and implements effective growth strategies. Frost Sullivan employs over 45 years of experience in partnering with Global 1000 companies, emerging businesses and the investment community from more than 30 offices on six continents. For more information about Frost Sullivan's Growth Partnerships, visit

Frost Sullivan Contact: Jasmine Malone - Promotions Coordinator Phone: +44-207-915-7869

Jasmine Malone - Promotions Coordinator of Frost Sullivan, +44-207-915-7869,; or Christian Payne - Head of Marketing of Minorplanet Systems PLC, +44-113-251-1600,