LONDON, January 18, 2011 /PRNewswire/ -- Globalpark, a leading provider of enterprise feedback solutions (http://www.globalpark.com/), introduces Social Insight Connect to help organizations create value - and brand insights - from their Facebook fans.

With Social Insight Connect, marketing and digital teams move beyond social media monitoring to create a private feedback channel within the Facebook environment - to better understand consumer needs and preferences, test and innovate new products, and extend marketing reach from an at-the-ready audience. Participating Facebook fans provide their feedback, engage in interactive forums, get alerts for new projects, and even redeem any reward points without ever leaving the social networking site.

"It is important to integrate feedback opportunities into consumers' preferred environments - which, more and more, start with online networks, social media and mobile devices," explains Globalpark CEO Lorenz Graef.

Additionally, market researchers who are already doing research - whether ad hoc, through a panel or community - can now easily incorporate the Facebook channel to broaden reach, get faster and higher response rates, and engage with individuals "at home" in their Facebook accounts.

"Social media plays a growing role in today's communications between brands and customers. We are committed to bringing the two worlds of research and social media together where it makes sense for our clients, and as a matter of convenience and engagement for participants," Graef summarizes.

Globalpark will host a webinar on February 24th, 2011 at 2pm Eastern (7pm GMT) to provide more detail and show an example - to register: http://bit.ly/SINCweb.

Social Insight Connect is also featured in Forrester Research's January 11, 2011 report The Next Evolution of MROCs - to download: http://bit.ly/MROCreport