OMAHA, Nebraska, March 7, 2011 /PRNewswire/ -- InterCall, a subsidiary of West Corporation and the world's largest conferencing and collaboration services provider, today announced the acquisition of Unisfair, a leading global provider of virtual events and business environments.

Unisfair enables companies to create branded and interactive virtual environments that are engaging and help boost their pipeline with qualified leads. Since 2000, industry leaders across all geographies have leveraged Unisfair's platform to support their virtual strategies and as a result, experienced improvements in lead generation, customer engagement, training and recruiting, including:

-- Companies in the high-tech and pharmaceutical industries leveraging the Unisfair Virtual Classroom have reported up to a 95 percent reduction in training costs. By replacing traditional training with a virtual classroom, companies are able to save millions of dollars without sacrificing effectiveness. -- Digital advertising agencies can extend their client's brand through the creation of custom virtual experiences that allow consumers to experience the brand in a whole new, interactive way. -- Marketing organizations are able to tailor their content to target new vertical audiences and cost effectively generate qualified sales leads. A software manufacturer reported a significant decrease in its cost per lead, now well below the cost of traditional lead generation methods.

"Unisfair and InterCall have a shared vision to offer industry-leading technology to improve virtual communication and collaboration for companies around the world," said Hoang Vuong, CEO of Unisfair. "Together we can leverage Unisfair's known and trusted offerings and InterCall's industry-leading collaboration services suite, global infrastructure and client base to provide state-of-the-art, specialized solutions to a broader range of customers."

InterCall acquired Stream57 in December 2009 and the addition of Unisfair to InterCall Streaming Services emphasizes InterCall's continued commitment to delivering innovative, best-in-breed technology and support to businesses around the world.

"With the acquisition of Unisfair, InterCall can now offer complete end-to-end virtual event solutions - from simple webcasts to comprehensive, immersive virtual shows - on a proprietary platform," said Scott Etzler, president of InterCall. "Until recently, the ability to host virtual events and environments were nice-to-haves for companies but have evolved into the next must-have technology. By expanding our offerings in this area, InterCall is truly keeping in-step with the constantly evolving face of domestic and global business communication needs."