LONDON, January 27 /PRNewswire/ --

- USA Based Uses PDMS Foundations Software to Deliver Innovative Pari-Mutuel Betting Products, a new online racing company, founded by Vincent Caldwell, has been launched to take advantage of the growing global betting trends in pari-mutuel racing pools. The website and back office systems have been developed by PDMS, provider of high-performance, cost effective software and services to the online betting and gaming industry.

Poised to exploit growing global betting trends in pari-mutuel racing pools, Racing2day's business model, unlike traditional sports betting with fixed odds, provides a risk-free margin. Online gaming sites in the US alone saw an 11% rise in unique visitors November 2008 which equates to 16.1 million visitors online each month, offering huge potential for To attract these visitors, aims to lead the way when it comes to providing innovative racing content and the new site includes social media elements such as expert bloggers and interactive forums. is the brainchild of Vincent Caldwell, a former racehorse owner and breeder who has worked in the betting industry since 1986, creating a number of successful on and off-track licensed betting operations around the world. Vincent is now a permanent USA resident and in 2008, was granted an Account Deposit Wagering license to operate a pari-mutuel tote hub in Portland, Oregon, USA. Offering a multi-lingual call centre and online betting services to clients around the world, it provides innovative, high quality pari-mutuel betting products that deliver entertainment for international customers and predictable profits for the company and its racing partners. will feature International racing content from the USA, Canada, Europe, Australia, South Africa and Asia. With high profile betting events such as the Kentucky Derby, Breeders' Cup, Prix de L'Arc du Triomphe, English Derby and Dubai World Cup, plus Premier USA thoroughbred and harness racing from the countries' top tracks.

The state of the art website, back office administration systems and interfaces to content provided by specialist third party providers including Amtote's hub system, have all been developed by PDMS. We are delighted to have the opportunity to work with Vincent and his team again on another leading edge venture. commented Chris Gledhill, managing director of PDMS.

Vincent had previously worked with PDMS in his role as Chairman of plc, an online and telephone sports book based on the Isle of Man. We were not only impressed by the flexibility and scalability of PDMS' Foundations software which is crucial for a new and rapidly expanding business venture, said Vincent but also their in-depth knowledge of the industry.

With Foundations, approximately 60 per cent of code is standardised so PDMS was able to reduce development time in comparison to most bespoke web projects. Crucially, it also required significantly less coding than most 'off the shelf' integrated solutions in order to meet the specific requirements of Foundations also covers complex security, resilience and performance management needs.

Note to editors: For further information, please contact Vincent Caldwell,, Tel:+1-727-812-3252, Mob: +1-727-481-0392. Media contact: Sherrilynne Starkie, Strive Public Relations Limited,, Tel: +44-1624-613434, Mob: +44-7624-488881