SANTA MONICA, California, May 25 /PRNewswire/ --

- SEM Sales Training among latest offerings to extend MatchCraft's reach in Europe

MatchCraft ( brings its next-generation search engine marketing (SEM) technology and SEM Sales Training solutions to European directory publishers at the upcoming EADP Conference, May 28-29, in Barcelona.

We continue to expand our reach in Europe, where we are currently working with three of the leading directory companies, said Uzi Eliahou, founder and chief executive officer, MatchCraft. Participating in the EADP Conference enables us to spend quality time with our European customers and introduce our offerings to directory publishers looking for a local search marketing solution for their small-business advertisers.

A growing number of European directory publishers have selected MatchCraft's SEM technology over the past year. The company is currently operating SEM solutions in five countries and in four different languages, with plans to launch in several additional European countries and languages over the next two months.

In addition to providing SEM solutions, MatchCraft has begun delivering its SEM Sales Training programs in Europe and will continue to expand this effort. MatchCraft's on-site, in-depth Sales Training is designed to help online advertising representatives make the right sale to small and medium-sized businesses and local advertisers. MatchCraft SEM Sales Training includes:

- Product Training - understanding and explaining the SEM product offering in a simple and effective way. - Sales Call Process - how to effectively position SEM solutions in conjunction with print, Internet Yellow Pages and other product offers. - Expectation Setting - managing advertiser expectations for short and long-term results. - Sales Management Training - including coaching and development.

EADP Conference attendees can learn more about MatchCraft's SEM and Sales Training solutions by stopping by the company's exhibit booth #16.

About MatchCraft

MatchCraft develops advanced search engine marketing (SEM) solutions for large-scale advertising resellers such as online directories, Internet Yellow Pages, multi-location advertisers and certified marketing representatives (CMRs). Founded in 1998, MatchCraft's proven technology has been designed specifically for local search marketing and to address the needs of small-business advertisers. The company's core products include a search engine-optimized directory platform and an automated pay-per-click solution that enables management of hundreds of millions of keywords across tens of thousands of categories and locations across multiple search engines. Visit

Eileen Pacheco for MatchCraft, +1-781-556-1026,