AMSTERDAM, July 21, 2010 /PRNewswire/ -- Today, Philips announce their continued collaboration with renowned film producers, Ridley Scott Associates (RSA) - founded by Sir Ridley Scott - to produce an all-new 3D short film for the Parallel Lines campaign, directed by RSA's Barney Cokeliss.

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The new 3D film continues the 'Parallel Lines' campaign and will promote Philips' cinematic range of 3D LED TVs, including the world's first Full HD 3D cinema proportion LED TV, Cinema 21:9 Platinum Series, which launches later this summer. Philips' creative agency DDB UK is collaborating with award-winning Vision3@ Compendium to manage the creative and technical aspects of the shoot and post-production. The 'Parallel Lines' campaign won the 2010 inaugural Cannes Lions Grand Prix for Film Craft.

The 3D film will be revealed in September and will be supported by an in-store retail experience. A 2D version of the film will also be presented on and Exclusive footage of how the film was made, including interviews with the director and crew, will be released on Philips Cinema's Facebook page during the build up to the premiere in September.

Philips continues to demonstrate that it can uniquely bring a truly cinematic experience into the home, commented Gary Raucher, Vice President and Head of Integrated Marketing Communications, Philips Consumer Lifestyle. Parallel Lines is the perfect platform to showcase our cinematic range of 3D LED TVs with Ambilight.

The 'Parallel Lines' campaign, which launched in April, challenged directors from RSA to respond to a single dialogue to demonstrate that whatever content is watched, only Philips TVs' Ambilight technology, award-winning picture quality and superior sound, can recreate the best cinematic viewing experience at home. Since April, the 5 'Parallel Lines' films have been watched over 5 million times through and For this 6th film, RSA's Barney Cokeliss was challenged to submit a treatment for a short 3D film based upon the same single dialogue.

Tell It Your Way Competition

Entry for the Parallel Lines UGC competition 'Tell It Your Way' closes next month (8th August). With Ridley Scott choosing the overall winner, competition amongst the film community to create a new film in the Parallel Lines series is fierce, with one team flying to the Arctic to finalize their entry. The overall winner will be selected in September following two rounds of voting, including a YouTube public vote, and will receive a week's work experience with RSA and a red-carpet premiere experience in addition to having their film recognized by Sir Ridley Scott.

Philips' Full HD 3D TVs and 3D Ready TVs bring the ultimate cinematic viewing experience home. Their unique Ambilight and LED technology (LED Pro and Bright Pro) deliver an unparalleled 3D experience that makes you part of the action.

Visit to see the films or join the Philips Cinema community on

Notes to Editors

- The inaugural Film Craft Grand Prix was awarded for the short film 'The Gift' by Ridley Scott Associates (RSA) director Carl Erik Rinsch at this year's Cannes Lions. - 'The Gift' also received a Gold Film Craft Lion for Special Effects. Barney Cokeliss - Barney grew up in London and before he left school was shooting record covers and book jackets as a photographer. He studied English Literature at Magdalen College, Oxford and spent a year at Princeton as a Visiting Fellow in the Film and Creative Writing departments before winning a place on the prestigious BBC television training scheme. His directing career began with 'Tea', a short commissioned by MTV Europe which went on to be the shortest film selected at Sundance. Barney then wrote and directed 'Queen's Park Story' for BBC 2's 10x10 strand. The Observer called it the best British drama on television this year, it was in the official selection at the Venice Film Festival and won Best Director at Toronto. Barney's commercial work is known for its cinematic style, visual storytelling and great performances. He is represented by Ridley Scott Associates in London, New York and LA and by United Agents for film and TV. He has made commercials for clients such as Volkswagen, Lexus, Typhoo, Toyota, and Deutsche Bahn. His films for the National Health Service have won advertising awards year on year and his safe-sex film 'Spoiled' was voted Scotland's Favourite Ad. His long-running campaign for CIC Bank has been recently voted number 4 in the top 10 of all French commercials. Barney recently finished a new short film for Hill Holiday in New York, sponsored by Liberty Mutual. He has two features in development: one based on a cult short-story by the celebrated British author J.G. Ballard. He is currently prepping the Berlin part of 'Geography of the Hapless Heart' - a portmanteau feature built of fives stories happening simultaneously in five cities.

About Royal Philips Electronics

Royal Philips Electronics of the Netherlands is a diversified health and well-being company, focused on improving people's lives through timely innovations. As a world leader in healthcare, lifestyle and lighting, Philips integrates technologies and design into people-centric solutions, based on fundamental customer insights and the brand promise of sense and simplicity. Headquartered in the Netherlands, Philips employs approximately 116,000 employees in more than 60 countries worldwide. With sales of EUR 23 billion in 2009, the company is a market leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as lifestyle products for personal well-being and pleasure with strong leadership positions in flat TV, male shaving and grooming, portable entertainment and oral healthcare. News from Philips is located at

For more information, please contact: Wander Bruijel Director, Global Public Relations Philips Consumer Lifestyle Tel: +31(0)20-5978847 Mob: +31(0)6-12337779 E-mail:

SOURCE: Philips

CONTACT: For more information, please contact: Wander Bruijel, Director,Global Public Relations, Philips Consumer Lifestyle, Tel: +31(0)20-5978847,Mob: +31(0)6-12337779, E-mail: