LAUSANNE, Switzerland, February 25, 2010 /PRNewswire/ -- Phitek Systems Ltd, the global leader in electro-acoustic technologies for active noise cancellation and audio enhancement, is delighted to announce the appointment of Steve Tomlinson as Global Sales and Marketing Manager of its Component Technologies Business Unit (CTBU).


Steve brings more than 20 years of international sales and business development expertise to the CTBU and has spent many years establishing sales teams at consumer audio companies, successfully managing those teams through periods of high growth.

I am thrilled to join Phitek and look forward to working with Phitek's customers and partners, says Tomlinson. It's exciting to be involved with Phitek's award-winning noise cancellation products and headphones and the future of these products globally.

Mark Donaldson, Phitek CEO, says that Phitek is thrilled to have strengthened its global sales and marketing force with such an experienced operator in semiconductor technologies.

Steve has extensive international experience developing business in this sector, and his appointment signals the next step in Phitek's CTBU plan for growth in strategic centres such as Europe, North America and Asia, in response to the growing demand from Mobile Music accounts in these regions.

Tomlinson is based in Europe, working out of Phitek's recently opened facility in Lausanne, Switzerland.

About Phitek Systems Limited

Phitek Systems is the world's leading supplier of electro-acoustic technologies for audio enhancement and active noise cancellation. Focused on innovation and invention, Phitek provides global customers with creative solutions for the effective reduction of ambient noise based on its patented Active Noise Rejection (ANR(TM)) technology.

Phitek ANR(TM) was originally developed for use in commercial passenger aircraft where background noise is insidious leading to hearing loss, fatigue and stress. Today, Phitek ANR(TM) is used by more than 50 airlines worldwide, servicing more than 15 million passengers each year. The technology works by measuring the noise field close to the ear and then calculating an antinoise response which is sent to the headphone speaker. The noise and antinoise signals combine to yield near silence. Phitek ANR(TM) is very effective at reducing background noise and unlike alternatives tunes its response to suit prevailing noise conditions.

Beyond aviation, Phitek ANR(TM) technology is utilised by leading brands in audio and mobile music and has been recognised by leading publications including Wired Magazine, PC Magazine and Macworld as best-in-class. Phitek's impressive portfolio of patented solutions spans commercial aviation, consumer audio and mobile telephone segments in both in-ear, and on-ear formats. The company is a member of CSR's eXtension partner programme and is active in developing world first solutions for Bluetooth monaural and binaural applications.

Phitek is headquartered in Auckland, New Zealand with offices located in Hong Kong, Shenzhen, PRC, San Jose, California, Lausanne, Switzerland and Tokyo, Japan. For more information about Phitek Systems Limited please visit

SOURCE: Phitek Systems Ltd

CONTACT: CTBU, Steve Tomlinson, Global Sales and Marketing Manager,+44-7767-604766,, or Corporate, Mark Donaldson,CEO, +41-78-612-4479,, both of Phitek SystemsLtd; or Press and Media, Julien Leys of JML Communications, +64-21-655-598,, for Phitek Systems Ltd