LONDON, September 14, 2010 /PRNewswire/ -- PR Newswire, the global leader in innovative communications and marketing services, announced today the appointment of Garry Durston as Marketing Communications Director EMEAi.

Durston comes to PR Newswire with over 25 years of experience as a traditional and digital marketer, most recently serving as Head of Digital Media at advertising agency Dewynters. Durston previously held senior marketing posts at Time Out, Visit Britain and Visit London as well as gaining agency experience at AMX Digital and D'Arcy Masius Benton Bowles.

Garry's wealth of marketing experience, especially in digital and International, will prove invaluable in extending our offering to clients across new and emerging digital channels as well as social media, said Lisa Ashworth, CEO PR Newswire Europe. As our clients' needs change and the lines between PR and marketing continue to blur, Garry's appointment significantly enhances our ability to prepare our clients to take advantage of new opportunities.

Regarding his appointment, Durston remarked, PR Newswire is a long-established, worldwide brand and market leader. I plan to review our web presence across the EMEA region in order to analyze how we can improve engagement with our customers. I'm eager to employ digital media strategies and solutions to shape the direction and development of our existing and future products and services.

About PR Newswire

PR Newswire (http://www.prnewswire.com/) is the global leader in innovative communications and marketing services, enabling organisations to connect and engage with their target audiences worldwide.

Through its multi-channel distribution network, multimedia, audience intelligence, targeting, measurement and compliance services, PR Newswire helps corporations and organisations conduct rich, timely and dynamic dialogues with the media, consumers, policymakers, investors and the general public, in support of building brands, generating awareness, impacting public policy, driving sales, and raising capital.

Pioneering the commercial news distribution industry 56 years ago, PR Newswire connects customers with audiences in more than 170 countries and in over 40 languages through an unparalleled network of offices in 16 countries across North and South America, Europe, Asia, and the Middle East, and via unique affiliations with the leading news agencies across the globe. PR Newswire is a subsidiary of United Business Media Limited (UBM.L) (http://www.ubm.com), a leading global business media company that serves professional commercial communities around the world. For more information, go to http://www.UBM.com

Media Contacts Rachel Meranus, VP of Communications, +1-201-360-6776 Or email rachel.meranus@prnewswire.com Garry Durston Marketing Communications Director EMEAi, +44(0)207-454-5115 Or email Garry.Durston@prnewswire.co.uk For full information on PR Newswire products and services email marketinguk@prnewswire.co.uk Or go to http://www.prnewswire.co.uk

SOURCE: PR Newswire

CONTACT: Media Contacts: Rachel Meranus, VP of Communications,+1-201-360-6776 Or email rachel.meranus@prnewswire.com; Garry Durston,Marketing Communications Director EMEAi, +44(0)207-454-5115 Or emailGarry.Durston@prnewswire.co.uk; For full information on PR Newswireproducts and services email marketinguk@prnewswire.co.uk