CHICAGO, July 23 /PRNewswire/ --

- Delivers Advanced Targeting and Campaign Optimization, Upholds Strict Consumer Permission & Data Privacy Standards

Q Interactive (, a leading U.S.-based online marketing services provider, today announced the expansion of its targeted email marketing network into the United Kingdom. Leveraging Q Interactive's 10 years of expertise in email marketing, data analytics and campaign optimization in the U.S. and Canada, the expanded service will enable advertisers to utilize extensive targeting capabilities to reach the right consumers in the U.K. market with relevant email messages. For Web publishers, the company's email list management service will provide a turn-key solution to maximize revenue from their email list while reducing operational costs and effort.


Q Interactive's email service is powered by the company's proprietary targeting system, the TrueConversion Engine(TM). Using more than 1600 unique segments, including self-reported demographic, geographic, behavioral and transactional data and category interests, the TrueConversion Engine optimizes content relevancy, volume and frequency for each consumer in the company's advertising network, sending the most relevant email to individuals based on what it determines are the most predictive characteristics and optimal time for interest in that promotion or advertiser.

Underscoring Q Interactive's longstanding commitment to best practices in consumer privacy and data protection, the company's email service is 100% permission-based and compliant with every aspect of the Data Protection Act. Further, Q Interactive only sends email in the branded template of the network partner from whom the consumer consented to receive email messages, which preserves a high quality consumer experience.

"The UK is the fastest growing market for online advertising in Western Europe, representing some 40 percent of online sales* so it was a logical next step for Q Interactive's email service," said Matt Wise, president and chief executive officer of Q Interactive. "Q Interactive will be able to serve the UK market better than other providers because we offer unprecedented targeting and optimization capabilities, and we back them with more than ten years of experience in the field."

"In addition," added Wise, "Q Interactive's superior level of consumer permission, privacy and ethical business practices make us an ideal partner for the like-minded British market."

Q Interactive entered the U.K. market last April with its TrueLeads(TM) online lead generation service, which allows marketers to acquire detailed contact information and explicit permission to contact interested consumers for the purpose of driving sales, branding and CRM initiatives. Q Interactive's advertising network, The Q Network, is the largest lead generation-focused network in the industry.

*eMarketer, 19 February, 2008

About Q Interactive

Q Interactive provides digital marketing services that help advertisers reach their target consumers and publishers better monetize their online audience. Specializing in lead generation, email and display solutions, Q Interactive optimizes its services across a broad advertising network using a unique combination of behavioral, demographic and transactional data to provide superior campaign performance. Founded in 1995, Q Interactive is committed to the highest standards in ethical business practices, consumer permission and data privacy.

Every year, more than 1,500 leading brands rely on Q Interactive's consultative service to generate quality results, including more than half of the nation's top 100 advertisers as ranked by Advertising Age, such as Procter & Gamble and PepsiCo. Q Interactive's advertising network, The Q Network, comprises 1,000 high traffic partner sites such as and, as well as its own branded Web properties, including

Q Interactive is a unit of Landmark Interactive, a division of Landmark Communications, Inc.

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Heidi Kelly of Red Chicago, +1-312-782-7922,, for Q Interactive; or Jim Leichenko of Q Interactive, +1-312-224-5164,; Photo:, AP Archive:, PRN Photo Desk,