CHICAGO, April 15 /PRNewswire/ --

- Company's TrueLeads(TM) Service Helps Marketers Acquire Explicit Permission to Begin Relationship With Interested Consumers

Q Interactive (http://www.qinteractive.com), a leading U.S.-based online marketing services provider, today announced the expansion of its TrueLeads(TM) online lead generation service into the U.K. market. The service allows marketers to acquire detailed contact information and explicit permission to contact interested consumers across publisher sites in Q Interactive's advertising network, The Q Network, for the purpose of driving sales, branding and CRM initiatives. The Q Network is the Internet's largest lead generation-focused advertising network. As part of the move, Q Interactive has engaged a London-based staff.

(Logo: http://www.newscom.com/cgi-bin/prnh/20060103/CGTU009LOGO )

Q Interactive's entry into the U.K. market is intended to help any marketer seeking to acquire permission from U.K. online consumers to contact them with information on their products or services. Companies utilizing the TrueLeads service span a wide variety of industries, including retail, consumer packaged goods manufacturers, travel, financial service providers and health-related companies such as pharmaceutical, over-the-counter and medical device manufactures. In addition, Q Interactive's new venture will enable online publishers in both the U.K. and U.S. to better monetize their U.K. site users and add a new advertising revenue stream that scales with their Web traffic growth.

Q Interactive's competitive advantage in the marketplace is its TrueConversion Engine(TM). A proprietary, automated targeting and optimization system, the TrueConversion Engine creates high advertiser conversion rates through its use of a unique combination of demographic, behavioral and transactional data to deliver the right offer to the right consumer across The Q Network. The system works by creating targeting models using advanced algorithms to predict both consumer interest in advertising and propensity to convert and purchase.

This month, the Interactive Advertising Bureau (IAB), PriceWaterhouseCoopers and the World Advertising Research Centre reported that the U.K. led Europe with US$5.3 billion (pounds Sterling 2.6 billion) in total online ad spending in 2007. The report also predicted that spending on U.K. online advertising will grow to approximately US$8.7 billion (pounds Sterling 5 billion) in 2012, and will overtake spending on TV advertising in the U.K. as early as 2009.

"Online lead generation is the most efficient vehicle available to engage interested consumers and gain explicit permission to begin a meaningful relationship," said Matt Wise, president and chief executive officer of Q Interactive. "We are excited to share Q Interactive's ten years of experience in defining and shaping the growth of online lead generation in the United States with the rapidly expanding U.K. market."

Q Interactive is an advocate for best practices in online lead generation, including requiring explicit consumer consent and maintaining strict privacy policies to protect consumers' personally identifiable information and other data. The company has been a pioneer in online lead generation since 1999 and chairs the Interactive Advertising Bureau Lead Generation Committee, which has issued a series of industry 'best practice' standards to help educate advertisers and publishers on using the online lead generation category.

About Q Interactive

Q Interactive provides digital marketing services that help advertisers reach their target consumers and publishers better monetize their online audience. Specializing in lead generation, email and display solutions, Q Interactive optimizes its services across a broad advertising network using a unique combination of behavioral, demographic and transactional data to provide superior campaign performance. Founded in 1995, Q Interactive is committed to the highest standards in ethical business practices, consumer permission and data privacy.

Every year, more than 1,500 leading brands rely on Q Interactive's consultative service to generate quality results, including more than half of the nation's top 100 advertisers as ranked by Advertising Age, such as Procter & Gamble and PepsiCo. Q Interactive's advertising network, The Q Network, comprises 1,000 high traffic partner sites such as Weather.com and About.com, as well as its own branded Web properties, including http://www.CoolSavings.com.

Q Interactive is a unit of Landmark Interactive, a division of Landmark Communications, Inc.

Web site: http://www.qinteractive.com http://www.CoolSavings.com

Heidi Kelly of Red Chicago, +1-312-782-7922, hkelly@redchicago.com for Q Interactive; or Jim Leichenko of Q Interactive, +1-312-224-5164, jleichenko@qinteractive.com. Photo: http://www.newscom.com/cgi-bin/prnh/20060103/CGTU009LOGO, AP Archive: http://photoarchive.ap.org, PRN Photo Desk, photodesk@prnewswire.com