BOSTON, May 24, 2010 /PRNewswire/ -- OTOlabs, a division of One to One Interactive, Inc., a Boston-based digital marketing firm, is hosting a webinar on May 27 at 11 AM and 2 PM Eastern time focused on helping brands understand the strategic and operational aspects of Universal Messaging.
The digital media landscape continues to evolve. Disaggregated content is consumed in snack-sized pieces in a variety of web, mobile and social environments. Identity fragmentation, permission management, publishing complexity, and relevant measurement pose increasing hurdles to marketers.
The complexity of relationship marketing has increased as consumers' online behaviors change, said Chris Heitmann, Managing Director of OTOlabs. Information that must reach the consumer from a brand is increasingly becoming atomized at its source and more disaggregated in its distribution. Marketers must modify their strategy, tactics and tools to adapt to these new paradigms.
Beyond email, a constellation of messaging platforms such as Twitter, SMS, widgets and social media have been adopted by consumers to handle messages that used to be sent by email. And where once an email address was sufficient to identify a consumer, now a brand needs to know who their customer really is and which channels to reach them through.
This webinar will help brands understand the strategic and operational aspects of Universal Messaging:
-- The Shifting Digital Messaging Landscape -- Customer Identity Fragmentation -- Consumer Expectations around Permission Management -- Publishing and Measurement Complexity -- Road map to Universal Messaging -- Case Studies
Who should attend: Strategists, CMOs, directors and managers of digital marketing, eCRM and email marketing.
This webinar is a no-cost event, and can be registered for online at these locations:
Session 1: Thursday May 27th at 11 AM Eastern: http://bit.ly/cfXB4m
Session 2: Thursday May 27th at 2 PM Eastern: http://bit.ly/aSOCK1
About One to One Interactive
Established in 1997, One to One Interactive is the first enterprise to assemble a complete solution for brands, agencies, and publishers executing one-to-one marketing strategies. By bringing together one of the nation's leading digital marketing agencies, the worlds most comprehensive portfolio of permission marketing platforms, performance marketing solutions, and cutting edge customer experience research techniques, the companies of One to One Interactive build informed and creative customer/constituent strategies on the belief that digital media's ability to enable engaging one-to-one dialogues is the future of marketing.
-- More: http://www.onetooneinteractive.com
Contact: Mitchel Ahern One to One Interactive +1-617-425-7362 mahern [at] onetooneinteractive.com
SOURCE: One to One Interactive, Inc.
CONTACT: Mitchel Ahern of One to One Interactive, +1-617-425-7362, mahern[at] onetooneinteractive.com
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