BOSTON, July 26, 2010 /PRNewswire/ -- OTOinsights, a division of One to One Interactive, Inc., a Boston-based digital marketing firm, is hosting a webinar on July 29th at 11 AM Eastern time, to present their latest customer experience research findings for several of the most downloaded iPad magazine applications including Wired, PopSci, GQ, Dwell, and Time.
The iPad offers magazines a new digital publishing platform that allows them to better present, control and monetize their content, said webinar presenter Dr. Philip Rhodes, Managing Director for OTOinsights. Digital publishing has changed consumer magazine consumption; in the past three years over 1,000 have ceased publication.
OTOinsights' task-based analysis focuses on the homescreen, navigation, layout, advertisement placement and overall user satisfaction based on these criteria:
- How does the layout impact user experience - How intuitive is navigation - What is the nature and quality of the content - How efficient is it to use - How likely are users to revisit the iPad magazine - Does the application engender trust in the user
This webinar will help brands and publishers participating, or planning on participating, in iPad magazine applications as developers, advertisers or content authors.
Join us for this free webinar where we discuss this latest customer experience research and conclude with a best practice guide on how you can create the best experience for your customers. Webinar attendees will also receive copy of this presentation free of charge.
Presenter:
Dr. Philip Rhodes, Managing Director and Director of Research for OTOinsights
This webinar is a no-cost event, and can be registered for online at these locations:
Session: Thursday July 29th at 11 AM Eastern, Register Here: http://www.onetooneinteractive.com/events/webinar/?id=666885965source=07
About One to One Interactive
Established in 1997, One to One Interactive is the first enterprise to assemble a complete solution for brands, agencies, and publishers executing one-to-one marketing strategies. By bringing together one of the nation's leading digital marketing agencies, the worlds most comprehensive portfolio of permission marketing platforms, performance marketing solutions, and cutting edge customer experience research techniques, the companies of One to One Interactive build informed and creative customer/constituent strategies on the belief that digital media's ability to enable engaging one-to-one dialogues is the future of marketing.
- More: www.onetooneinteractive.com
Contact: Mitchel Ahern One to One Interactive +1-617-425-7362 mahern [at] onetooneinteractive.com
SOURCE: OTOinsights
CONTACT: Mitchel Ahern, One to One Interactive, +1-617-425-7362,mahern@onetooneinteractive.com
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