LONDON, January 28 /PRNewswire/ --

- Recognized for game-changing strategies in advertising, marketing and promotion

Real Time Content (RTC), a leader in Adaptive Media, today announced that it was chosen by AlwaysOn as one of the OnMedia 100 Winners. Inclusion in the OnMedia 100 signifies major developments in the creation of marketing tools, services, venues, advertising, branding, and public relation campaigns. RTC was specially selected by the AlwaysOn editorial team and other industry experts, based on a set of five criteria: innovation, market potential, commercialization, stakeholder value and media buzz.

RTC and the OnMedia 100 Top Private Companies will be honored at the OnMedia conference scheduled to occur on January 28-30, 2008 at The Mandarin Oriental Hotel in New York City. This two-and-a-half day executive event will feature technology CEO's leading presentations and high-level debates with the global advertising and media establishment, about disrupting user behavior and creating new opportunities in the marketing, branding, advertising, and public relations industries.

Fifty of the top CEO's from the OnMedia 100 will present their market strategies to a panel of industry experts in a "CEO Showcase."

"The OnMedia 100 winners have excelled in key strategic areas in the advertising, marketing, public relations and promotion industry," said Tony Perkins, founder and CEO of AlwaysOn. "We congratulate them for their success in introducing new tools, services, and venues for marketers to have at their fingertips and for use to take their business to the next level in innovation."

The OnMedia 100 was selected from over hundreds of companies, nominated by a panel of industry experts in the online ad service, technology, community platform, mobile advertising, marketing and Web analytic sectors from around the world.

"We are privileged to be among those selected for the OnMedia 100. AlwaysOn is known for recognizing the most innovative companies changing the digital experience, which reinvigorates the relationship between consumers and business," said Najam Kidwai, CEO of RTC. "Brands and advertisers are challenged by consumers who can control their Internet interaction, RTC's Adaptive Media platform changes this dynamic by allowing these companies to engage individuals with compelling video that establishes a one-to-one relationship. This new approach shifts the advertising paradigm from contacting the mass market to connecting to the individual."

This year RTC caught the eye of OnMedia 100 judges with their innovative approach empowering brands, marketers and advertisers to deliver online video which changes to specifically match the interests of each viewer in real time. By analyzing profiles, user criteria, surfing trends and bandwidth capabilities, RTC's technology delivers personalized video optimizing the user's experience and increasing click-throughs. This pioneering approach monitors, measures and adjusts digital content to allow real time changes in advertising campaigns. While others simple play video, RTC adapts it.

A full list of all the OnMedia 100 winners can be found on the AlwaysOn Web site at http://www.alwayson.goingon.com/.

About Real Time Content

RTC is the first company to empower digital content and brand owners to deliver video that dynamically changes to specifically match the interests of individual viewers in real time, maximizing the power and performance of every online experience. A leader in the Adaptive Media space, RTC's technology intelligently selects from a catalog of customized video content that is automatically delivered to and controlled by the viewer, turning ads into personalized information and entertainment vehicles. Headquartered in the UK, RTC is led by a world class team of seasoned executives with funding from BT and New Venture Partners. For further information, see www.realtimecontent.com.

About AlwaysOn

AlwaysOn ignited the open-media revolution in early 2003 by being the first media brand to launch a community blog network. In 2004, AlwaysOn continued to lead the industry in innovation by engaging its bloggers in a social network. AlwaysOn is also revolutionizing the media business by applying its open-media principles to its executive event series (OnMedia NYC, Venture Summit East and West, On Hollywood, The Broadband Digital, Stanford Summit, and Going Green) and quarterly print "blogozine". No other media brand has dared to create such open interaction with its readers and event participants.

For Real Time Content: For AlwaysOn: Amber Henrie Voce Communications +1-212-651-4228 Leah McLean amber.henrie@fusionpr.com +1-415-308-7928 lmclean@vocecomm.com Web site: http://www.realtimecontent.com http://www.alwayson.goingon.com

Amber Henrie, +1-212-651-4228, amber.henrie@fusionpr.com; or Leah McLean of Voce Communications, +1-415-308-7928, lmclean@vocecomm.com, both for Real Time Content