LOS ANGELES, BERLIN and HONG KONG, November 30 /PRNewswire/ -- Artificial Life, Inc. , ( http://www.artificial-life.com ) and ie:music ( http://www.iemusic.co.uk ), today announced the launch of the ROBBIE WILLIAMS RACING game for the iPhone and iPod touch, retailing on the App Store at a launch price of USD 2.99.

(Photo: http://www.newscom.com/cgi-bin/prnh/20091130/HKM010 )

Artificial Life and ie:music are proud to present the award-winning British singer-songwriter in his first ever app for the iPhone and iPod touch that coincides with Robbie Williams' chart topping new album, Reality Killed The Video Star.

The new game features a 3D racing environment through the Mojave Desert, matching the setting from Robbie's recently released Bodies video in which he appears riding through the desert on a classic motorcycle. ROBBIE WILLIAMS RACING also contains the option to compete in buggy race with a course modeled after Robbie's own private track. As players speed through the heart-pounding tracks in the game they can listen to the star's latest songs and hear in game commentary from the star himself.

Game features: -- In-game versions of Bodies and Difficult For Weirdo's from Reality Killed The Video Star -- Various in-game remixes of Bodies -- Photos and behind-the-scenes videos -- Cross-linkage to Robbie's album for purchase -- In-game comments from Robbie Williams -- 3D racing environments in the Mojave Desert and on Robbie's private track -- Ability to share best times with friends on Facebook and battle for the best lap times on global leaderboards

For more details about the ROBBIE WILLIAMS RACING iPhone game, please visit: http://www.botme.com . The game is now live on the Apple App Store and is available for purchase at: http://itunes.com/app/robbiewilliamsracing

ie:music is thrilled to be working with Artificial Life on Robbie Williams' first ever App and look forward to many more ventures and collaborations in this field as we search for interesting ways to connect with existing and new audiences, said Tim Clark, MD of ie:music Ltd.

We are excited to work closely with Robbie Williams to develop his first iPhone game which captures his sense of adventure. We greatly appreciate Robbie's creative input and support for the game. Fans around the globe have enjoyed singing and dancing to his songs and watching him perform throughout his amazing career; we are pleased that with this game we can now offer them a whole new way to appreciate and interact with this esteemed artist, said Eberhard Schoneburg, CEO of Artificial Life, Inc.

(iPod is a trademark of Apple Inc., registered in the US and other countries. iPhone is a trademark of Apple Inc. App Store is a service mark of Apple Inc. Facebook(R) is a registered trademark of Facebook Inc.)

About Artificial Life, Inc.

Artificial Life, Inc. is a public US corporation headquartered in Los Angeles, with its production center in Hong Kong and additional offices in Berlin (EMEA headquarters) and Tokyo. As a leading, full-service provider of mobile broadband 3G technology, mobile participation TV, mobile gaming, content and business applications, Artificial Life provides 2D and 3D multi- and single player rich-media applications for 3G, 3.5G and 4G network-enabled mobile phones. Recognized internationally for outstanding content quality and technology, Artificial Life transcends traditional modes of mobile communications and interactive gaming. For more information, please visit http://www.artificial-life.com or the company's m-commerce portal at http://www.botme.com .

Forward-Looking Statements:

This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Such forward-looking statements include, without limitation, statements regarding our future results of operations, financial condition and business prospects. In some cases, you can identify forward-looking statements by terminology such as may, will, should, expect, intend, plan, anticipate, believe, estimate, predict, potential, continue or the negative of these terms or other comparable terminology. Although such statements are based on our own information and information from other sources we believe to be reliable, you should not place undue reliance on them. These statements involve risks and uncertainties, and actual market trends or our actual results of operations, financial condition or business prospects may differ materially from those expressed or implied in these forward looking statements for a variety of reasons. Potential risks and uncertainties include, but are not limited to, our ability to obtain additional funding to operate and grow our business; the unproven potential of our mobile gaming business model; changing consumer preferences and uncertainty of market acceptance of our products; timely adoption and availability of 3G mobile technology; market acceptance for use of mobile handheld devices to play the interactive games; unpredictable mobile game development schedules; our reliance on a relatively small number of brands; our ability to license brands from others; our dependence upon resellers and telecommunication carriers and operators to distribute our products; our ability to successfully develop, introduce, and sell new or enhanced products in a timely manner; and the timing of new product announcements or introductions by us or by our competitors. For additional discussion of these risks and uncertainties and other factors, please see the documents we file from time to time with the Securities and Exchange Commission, including our Annual Report on Form 10-KSB filed on February 10, 2009. We assume no obligation to update any forward-looking statements, which apply only as of the date of this press release.

Artificial Life IR Contact: Celine Hadaya Tel: +852-3102-2800 Email: ir@artificial-life.com Artificial Life PR Contact: Annie Lau Tel: +852-3102-2800 Email: pr@artificial-life.com

SOURCE: Artificial Life, Inc.

CONTACT: Artificial Life IR Contact: Celine Hadaya, +852-3102-2800,ir@artificial-life.com ; Artificial Life PR Contact, Annie Lau,+852-3102-2800, pr@artificial-life.com