NEW YORK, July 9, 2010 /PRNewswire/ -- The Spa Resort/Medical Aesthetics Expo ( has been redesigned this year to give attendees an enhanced experience that focuses on new resources, tools, treatments, and professional education that will help their business grow and succeed. This empowering event will be held September 28-29, 2010, in conjunction with the HBA Global Event annual Beauty Week(TM), at New York's Jacob K. Javits Convention Center.

New show floor features include the Industry Education Theater, which will platform leading manufacturers demonstrations on new products and advance treatments. During both days of the event, attendees will be able to participate in interactive how to's and learn about the latest skincare or body care products that they can offer their customers and businesses.

The Retreat will include daily yoga demonstrations, wellness training, and provide a holistic educational approach to well-being. This tranquil haven will show attendees how to incorporate total wellness into their offerings and appeal to the consumers who are seeking alternative, natural, and mind/body treatments.

Also new for 2010, will be Spa visitors access to the Trend Spot (part of the adjacent HBA Global Expo), highlighting cutting-edge trends in makeup, color, packaging, ingredients, and consumer buying and featuring presentations by professional make-up artists like Eve Pearl, top organizations, such as Euromonitor and Mintel, and books signings by prominent industry authors.

Spa Resort will also offer show specials and robust discounts, up to 50%, on products and services and unparalleled networking opportunities for skin care, spa and medical aesthetics professionals.

Back by popular demand, will be the private Beauty Bar Lounge, where invited VIP guests can take some time out from the show to relax and select exclusive samples from the Beauty Bar showcase of exhibitor products.

In addition, Spa Resort attendees can register for the HBA Educational Conference, which includes marketing sessions on The Four Rs of Spa Success; Marketing through Salons, Day Spas and Medical Spas; The Future of Skin Care; and other business-building topics and programs including a Trends and Green Conference.

All of these additions and features are designed to give attendees the tools to grow their business toward comprehensive skincare, beauty and wellness services, which is increasingly vital in today's challenging marketplace, said Jill Birkett, Brand Director, Beauty Wellness, UBMi.

For the second year, Spa Resort will co-locate with the HBA Global Expo giving participants a 360-degree experience of the entire life cycle of goods, from product conception to completion. UBM International Media (UBMi), which owns and produces the HBA Global Expo Conference, has recently assumed the entire management of the Spa Resort shows. One badge provides attendees with access to visit exhibitors and attend special programs on both show floors during the two-days the shows overlap. Admission to the HBA conference program requires a different registration package.

Registration for Spa Resort will open in mid-July. For more information on the Spa Resort/Medical Aesthetics Expo visit To participate or sponsor, contact Mary Palmieri at +1-609-759-7606 or

About Spa Resort/Medical Aesthetics Expo (

The Spa Resort/Medical Aesthetics Expo ( gives spa, aesthetic and wellness professionals the tools to move their spa business forward with incomparable networking opportunities and hands-on training and discovery of the most cutting-edge products, treatments, and services available in the industry today. Skin care and rejuvenation, mineral make-up, tanning products, robes and linens, aromatherapy, injectables, as well as nutritious food and beverages and spa apparel are just some of the products and services on display. Attendees include spa/medical aesthetics owners and professionals; estheticians, dermatologists, dentists, plastic surgeons, wellness practitioners, nutritionists and holistic therapists. Connect with Spa Resort on Facebook (, LinkedIn (, and Twitter (

About HBA Global Expo Conference (

HBA Global Expo Conference ( is the largest product development event for the cosmetics, personal care, skin care, fragrance and wellness industries and features more than 600 educational and exhibitor partners. Exhibitors include international suppliers of raw materials and ingredients, packaging materials, dispensing systems, private label and contract manufacturers and testing equipment. The three-day conference program is renowned for providing cutting-edge information on the latest industry trends, new product developments, marketing and branding know-how, as well as the latest in naturals, packaging design, global distribution, and technical advancements. Connect with HBA Global on Facebook (, LinkedIn (, and Twitter (


CONTACT: Annie Scully, +1-845-368-0608,