SANTA FE, New Mexico, September 3 /PRNewswire/ --

- David Campbell Appointed as Director of European Sales

Strategic Analytics Inc., the leading provider of analytical and forecasting solutions for retail lenders, today announced that it has established Strategic Analytics Europe Ltd. The company also announced the appointment of David W. Campbell as Director of European Sales.

"Retail lenders currently face great challenges in credit risk management, finance, collections and other areas," said David Franklin, CEO of Strategic Analytics. "Strategic Analytics has proven technology and expertise that help lenders to improve portfolio management and business decision-making. This client-driven expansion demonstrates our commitment to delivering superior solutions tailored to clients' needs and building client relationships in the UK and across Europe."

Based in London and reporting to Eric Christensen, Senior Vice President of Sales and Marketing, Mr. Campbell will lead Strategic Analytics' sales efforts throughout Europe, including responsibility for all existing client relationships. "We are excited to have David Campbell join the Strategic Analytics team," commented Mr. Christensen. "David's expertise and experience in credit risk solutions add considerably to our overall capabilities and will be a valuable resource for our clients in the UK and across Europe."

Mr. Campbell has over 20 years' experience in financial services. Most recently he was Sales Director EMEA, Fair Isaac International, where he worked closely with leading bank executives on decision management and analytics initiatives. Previously, Mr. Campbell held leadership positions at Visa Europe, American Express, Lucent Technologies, and NatWest Bank. "Strategic Analytics' technology and expertise are of proven value to retail lenders and are poised to establish new standards of best practice in the industry," said Mr. Campbell. "I am proud to have the opportunity to contribute to the company's leadership position and financial success."

About Strategic Analytics Inc.: Strategic Analytics provides analytical and forecasting solutions that enable banks, consumer finance companies and mortgage lenders to build and manage more profitable and less volatile loan portfolios. Our software and services provide scenario-based forecasting, portfolio stress testing, and economic capital modeling, and are used to analyze over US$1 Trillion in retail loans worldwide.

Web site:

Harlan Flint, Marketing Director of Strategic Analytics Inc., +1-505-995-4754,, or David Campbell, Director Sales of Strategic Analytics Europe Ltd., +44-0-7771-746-151,