MUMBAI, India, June 9 /PRNewswire/ --

- Tata Interactive Systems' Story-Based Learning Objects (StoBLs(TM)) Help Clients Worldwide to Adapt a Time-Tested Methodology to Enhance Learning

Global learning provider Tata Interactive Systems' (TIS) Story-based Learning Objects (StoBLs(TM)) have been recognized for their ability to enhance the learning experience and improve the learner's ability to retain information.

Although a relatively new concept, StoBLs(TM) have become a popular learning trend with organizations ranging from Transportation and Logistics companies to Financial Advisories, and even Airlines.

According to Poushali Chatterjee from TIS's StoBLs(TM) team, "The simple story-telling methodology is proven to be highly effective, especially for matters concerning organizational values, ethics, IT security, privacy, etc. StoBLs(TM) are the optimum technique for inculcating behavior or soft skill changes."

TIS has created several StoBLs(TM) for its global list of clients, including a program for Mashreq Bank's core values, UPS's project on leadership skills, a training for Tata Steel employees on their Code of Conduct, and AIG's new hire induction program.

The most recent organization to adapt Story-based Learning has been a Saudi-based oil giant, for whom TIS is developing a 30-minute StoBL, which can be used to educate its employees and the public about petrochemicals in general.

Discussing the impact of a StoBL, Poushali mentions, "Based on the data we have collected from one of our clients, British Airways, we have found StoBLs(TM) to be preferred over mundane, simple e-learning programs. Feedback has suggested that approximately 90% of employees take up the StoBL module, even in non-mandatory training."

"Another point that comes up repeatedly is that the learners are not conscious of the fact that they are learning. According to user feedback from a Royal Mail program, most learners have mentioned that with StoBL, learning happens almost by stealth. This is sufficient proof of StoBL's efficiency," adds Poushali.

TIS's NewYork-Presbyterian Fire Safety StoBL, a story revolving around six characters who took special steps towards fire safety, recently won the ASTD Atlanta T-BL SIG (Technology-based Learning Special Interest Group) E- Learning Award. Another win for TIS's StoBLs(TM) has been the Apex Award of Excellence in the Campaigns & Programs - Employee, Benefit & Membership Communications category for an Information Security StoBL for British Airways.

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About Tata Interactive Systems' StoBLs(TM)

StoBLs(TM) make effective use of multimedia for delivery of instructional material-visual imagery, animations, audio (narrative speech), sound effects, and even music.

The StoBLs(TM) instructional approach is CRUNCHED: - Contextual-to enhance understanding - Realistic-to make stories believable - Unusual-to generate interest - Natural-to enable easier acceptance - Concrete-so that learners are better able to relate to them - Human-so that learners empathize with the story - Easily accepted-as people hear stories in a receptive mode - Discovery-oriented-as exploratory learning facilitates better retention

For more information on TIS StoBLs(TM), log on to http://www.tatainteractive.com/stobls.html

About Tata Interactive Systems (TIS)

Tata Interactive Systems (TIS), a global leader in e-learning, is a part of the US$45bn Tata Group. Truly international, TIS has a presence across the US, Canada, UK, Australia, New Zealand, the Middle East, Japan, India, Amsterdam and mainland Europe. TIS offers corporations, universities, schools, publishers and government institutions a diversified and innovative bouquet of learning and training solutions including Simulation-based Learning Objects (SimBLs(TM)), Story-based Learning Objects (StoBLs(TM)), courseware and curriculum design, special-needs education, assessments, electronic performance support systems (EPSS), mobile learning, game-based learning along with other corporate training and consultancy services. Our multi-disciplinary expertise and 17 years' experience across domains helps us design e-learning programs that are unique to clients' requirements and specifically crafted to boost knowledge retention and application.

TIS is the only e-learning organization in the world to be assessed at Level 5 in both the SEI-CMM and P-CMM frameworks. TIS's quest for excellence is reflected in numerous prestigious industry awards, including a Silver Brandon Hall Excellence in Learning Award 2005 and 2004, APEX Award of Excellence in 2005 and 2006, BETT Awards in 2004 and 2006, and two Business World-NID Design Excellence awards.

For more information log on to http://www.tatainteractive.com

Further information from:

Devraj Shetty, Tata Interactive Systems, +91-33-6611-1500, devrajs@tatainteractive.com

Poushali Chatterjee, Tata Interactive Systems, +91-33-6611-1500, poushalic@tatainteractive.com

http://www.tatainteractive.com

Further information from: Devraj Shetty, Tata Interactive Systems, +91-33-6611-1500, devrajs@tatainteractive.com; Poushali Chatterjee, Tata Interactive Systems, +91-33-6611-1500, poushalic@tatainteractive.com