BARCELONA, Spain, February 9 /PRNewswire/ -- MOBILE WORLD CONGRESS -- Widespace, the first independent ad network company that focuses on what happens after the click, today announced the debut of its Widespace AppMax. AppMax was created through a technology partnership with Ericsson, a leading telecom supplier.
Through collaboration with Ericsson IPX, one of the largest mobile payment aggregators, AppMax is the world's first full mobile ad server with tracking beyond the click. Widespace not only tracks impressions and clicks as everybody else, but also continue to track down to a purchase of a mobile application or service.
At Mobile World Congress taking place in Barcelona February 15-18, 2010, visitors to the Widespace stand (Swedish Pavilion, Hall 2 Stand F13) can see how AppMax works for mobile operators, or any company with an App store, portal or content sales.
Widespace's automated online marketplace targets advertisers who want to be visible when people browse the web with their phones and mobile site owners who want to earn advertising revenue. For most typical operator portals, Widespace AppMax unique revenue maximization algorithm and easy to use interface, increases mobile application and services sales by more than 100% and reduce administration costs by 80%.
We are pleased to work with Ericsson IPX to create AppMax, a product that is intuitively focused on driving sales, not just clicks, said Henric Ehrenblad, Chairman and co-founder, Widespace. With the recent consolidation of several independent ad networks and the industry focus on clicks, we believe that together with Ericsson we can deliver the next generation of ad network technology that generates more revenue for brands, app developers, mobile operators and advertisers.
About Widespace
Widespace (www.widespace.com) is an independent mobile ad network that focuses on what happens after the click. The company's unique ad algorithm enables smart ad serving by automatically moving the ads to where not only the ad is likely to be clicked on, but also where it most likely will generate an actual sale. Widespace works with several of the leading publishers and mobile operators throughout Scandinavia and Northern Europe. The platform works on more than 10,000 handsets including Android and iPhone. The company also offers a free ad server for companies to manage their own mobile advertising campaigns as well as utilizing the Widespace ad network. For more information go to http://www.widespace.com .
Contact: ink Communications for Widespace Jennifer Hicks Alex Crabb +31-611-278-358 +1-617-484-3614 jennifer@theinkstudio.com alex@theinkstudio.com
SOURCE: Widespace
CONTACT: Jennifer Hicks, +31-611-278-358, jennifer@theinkstudio.com, orAlex Crabb, +1-617-484-3614, alex@theinkstudio.com, both of inkCommunications for Widespace
Comments