All you cynics out there can rest easy that this is not a cynical attempt to cash in on that white-board job-quitting bit of fakery.
Did we call that white board chick as a hoax first? I bet we did - next generation search engines might be worth a crap if they could tell us that. And it would be great if we could show up first in Google for something like, oh, "Science 2.0", instead of train wreck, mindless spewing like the 'Science 2.0' Wikipedia entry or Scientific American Web 2.0 mumbo jumbo. What? Why don't I link to them? Because that is why Google lists them first. Duh.
But I digress.