Sourcebooks, an Illinois company, would like to change all of that. iDrakula, for example, is another in a long list of vampire rehashes but it is separated from the pack because readers can get samples online but also get e-mail, photos and text messages detailing the characters via their Apple iPhone things. If a reader then wants the whole book they can buy it inside the app for $1.99 - or spend 10 bucks for print.
See, already there is a benefit to readers - $2 versus $10. If I want to buy "Great Expectations" I can spend $10 to get a digital copy or get one printed in the 1800s for $6 on eBay. I am choosing eBay in that case. Old books are cool and cheaper makes it a no-brainer.
"We are at the tipping point," founder Dominique Raccah told Sandra Guy at the Chicago Sun-Times. To address the 'added value' I mentioned in the first paragraph, Sourcebooks says they are working on the ability to link to a specific page or paragraph or to link to a URL in the books.
Is it working? 95% of their revenue is still paper so the revolution hasn't happened yet and, Raccah believes, digital book prices will stay at $10 or more but prices for the equipment will drop, much like DVD players or digital music devices have. Maybe, if the enhancecd value stuff is there - otherwise, I suspect someone will put an ad in e-books and then charge $2 for their whole catalog and bust the $10 golden egg.
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