Vision

Cognitive Shortcuts- Do Foreign Faces Look Alike?

"All Americans look alike" is a common joke in Asia and a similar sentiment is expressed in virtually every other country populated by a race different than its tourists.   And to some degree it is true.  Most people find it much harder to recogn ...

Article - News Staff - Aug 8 2010 - 4:03am

NeuroFocus- Can Neuromarketing Sell More Magazines?

Can neuroscience help a magazine sell more copies?   New Scientist wants to find out, so they teamed up with NeuroFocus, who bill themselves the world's largest neuromarketing company, to make a magazine cover.  Using high density arrays of electroen ...

Article - News Staff - Aug 9 2010 - 4:34pm

Seeing Through Yourself: The Fundamental Reason For Binocular Vision

There aren’t many cyclopses in nature, and those that exist don’t live up to expectation. They tend to be crustaceans like water fleas and another aptly named “cyclops” (see left photo below) or early invertebrate fish-like ancestors of ours like lancelets ...

Article - Mark Changizi - Aug 27 2012 - 7:42pm

Will Neuromarketing Save Print? New Scientist Has 12% Increase In Sales For Issue With NeuroFocus Cover

If you're a print magazine, or in marketing consumer goods, you care about packaging. The general science magazine "New Scientist" approached neuroscience marketing firm NeuroFocus to test three different cover designs for an August issue o ...

Article - News Staff - Sep 2 2010 - 11:20pm

Your Visual System Is Lying

Does a hill feel steeper when you are already exhausted?  Does a hill appear steeper when you are afraid to roll down it?  Is it true that baseballs appear larger to players when they are hitting well? You may have some suspicions that your perception is ...

Article - Samuel Kenyon - Sep 6 2010 - 11:58am

There's Science To Dancing Also

Science can make you a better dancer- or at least improve your chances of not looking stupid to the opposite sex, say  a group of evolutionary psychologists who used 3D motion-capture technology to create uniform avatar figures and identified the key movem ...

Article - News Staff - Jan 19 2014 - 1:31pm

Best Illusion. Ever.

Here’s my vote for the best illusion ever. It was created by B. Pinna, G.J. Brelstaff / Vision Research 40 (2000) 2091–2096. Loom your head toward, and away, from the center point. Print it out and bring to a bar, and it is even more impressive-- the paper ...

Blog Post - Mark Changizi - Sep 15 2010 - 9:58pm

The Visual Nerd In You Understands Curved Space

You’ve heard that space is curved – that’s gravity. You’ve also been told that you cannot really understand curved space. Sure, you can come to know curvy mathematics by studying general relativity or differential geometry, but you cannot grasp curved spac ...

Article - Mark Changizi - Sep 30 2010 - 9:25am

Blue Football Fields: Upping The Ante

Boise State University's football team is smoking, and some have wondered whether their blue football field may help explain their success...so much so that, a couple months back, Oregon State painted their practice field blue to help them prepare for ...

Article - Mark Changizi - Nov 2 2010 - 11:58am

Implanted chip allows blind people to 'see'

A man with an inherited form of blindness, retinitis pigmentosa, has been able to identify a coffee mug and various shades of gray using a retina implant, according to work published in Proceedings of the Royal Society B. The  Retina Implant AG is a sub-re ...

Blog Post - Hank Campbell - Nov 3 2010 - 6:27pm