A new survey has good news for the alternative-to-cattle market, Beyond Burgers and the like; 54 percent of surveyed Americans claim they have tried it and 70 percent of those thought it okay.(1)
Burger King is a game changer on that, and over 40 percent reported buying it there. That all sounds great, but there is a confounder. The survey of 30,700 conflates lab-grown meat and vegetable patties, which have gigantic differences among consumer beliefs. That said, it still has some good news for companies in that space.