Whether writing or making videos, create content that will appeal to your chosen demographic and then make it fun. Even better: present it in Dave's unique non-scripted overly enthusiastic style!
David L. Jones - inventor of the beesdick as a new S.I. unit - knows how to appeal to electronics aficionados almost everywhere. I say almost because there are some who don't like the way he does what he does. And the threat from one viewer to "beat him to death with a teaspoon" should have attracted the attention of Interpol.