MELBOURNE, Australia, June 13 -- In what is being billed as the world's largest international study of online consumer behavior, involving over 36,000 users (though that sounds low - we could easily get more than 36,000 respondents to a survey today), differences between online behavior cultures were found, including the secret to success - which appears to be simplicity.
The Webreep online consumer survey analyzed consumer behavior on the internet between May 2011 and May 2012. Participants were distributed across 7 regions, including France, Germany, Spain, Australia, China, and Russia.
The study found Americans are the most trusting, 20% more than Europeans, Chinese (23%), and Russians (33%).