Online fundraisers taking part in organized events use social media to reach close to 600 people and inspire others to take on challenges for charity, according to new data from JustGiving.com
Speaking at Making every step count: How to maximize participation and fundraising at your event, Howard Bell, Director of Partnerships at JustGiving revealed new data showing that each individual fundraising campaign is seen by an average of 562 people on Facebook.
What's more, the event fundraising 'network effect' means fundraisers encourage others to follow their lead. One in four fundraisers will choose either to take part in the same event for charity the next year or will inspire a friend or family member to take part instead.