LONDON, June 11 /PRNewswire/ -- Female business owners are more likely to survive tough economic times than men thanks to their pragmatic and open approach to business, according to Business Link in London.
A vox pop of 300 businesswomen attending a Business Link in London event later today on dealing with economic downturn, reveals that women's slow and steady approach to business puts them in a strong position to be successful in a difficult economic climate.
Business Link in London, a business support organisation that helped over 28,000 female-owned businesses in the Capital last year, cites a number of reasons why women stand a better chance of riding the storm during tough economic times. A summary of the key strengths that give women the edge include: