Of course, some Facebook friendships result from the social pressures of being in a polite society - if someone requests to be an online friend, they are likely to get it and the results showed the tendency to reciprocate a friendly overture is seven times stronger than any perceived attraction of a shared racial background.
Other mechanisms that proved stronger than same-race preference included having attended the same school or even hailing from the same state - sharing a major or a dorm was at least as strong as race in drawing together potential friends, the researchers found.
In other words, the future we always wanted, where racial divides were only in the minds of older people trying to make a buck off of promoting racism on both sides, is here.
"Sociologists have long maintained that race is the strongest predictor of whether two Americans will socialize," says lead author Andreas Wimmer, professor of sociology at UCLA. "But we've found that birds of a feather don't always flock together. Whom you get to know in your everyday life, where you live, and your country of origin or social class can provide stronger grounds for forging friendships than a shared racial background."
When they hit on the idea of using Facebook to study social networks, Wimmer and Kevin Lewis, a doctoral student in sociology at Harvard, were looking for a way to study a network of friendships as it developed. With a group of fellow sociologists from Harvard, they set their sights on a cohort of college freshmen: Most of these students' new college relationships, the researchers reasoned, were developing from scratch. What's more, in many cases, Facebook provided a record of these fledgling social networks.
They decided not to focus on Facebook's "friend" feature, the most basic indicator of a social connection. Instead, they followed freshmen who posted photos of fellow classmate-friends and then "tagged" the photos with those classmates' names, a step that causes the photos to be displayed on the friends' Facebook profiles.
"Tagged photos are byproducts of people who obviously spent time together in real-life social settings," Wimmer says. "They're an echo of a real interaction."
True to past research, the sociologists initially saw same-race friendships develop rapidly: White students befriended each other one-and-a-half times more frequently than would be expected by chance, Latino students befriended each other four-and-a-half times more frequently, and African American students befriended each other eight times more frequently. But when the researchers dug deeper, race appeared to be less important than a number of other factors in forging friendships.
"Much of what at first appeared to be same-race preference, for instance, ultimately proved to be preference for students of the same ethnic background," Lewis says. "Once we started controlling for the attraction of shared ethnic backgrounds or countries of origin, the magnitude of racial preference was cut almost in half."
Controlling for the social pressure to return friendships, the importance of racial similarity in friendship formation further receded: by one-half among Latinos and a whopping two-thirds among African Americans.
While Lewis and Wimmer say their findings don't mean racial discrimination isn't still a problem in America, they believe past research might have exaggerated the role of race in social relationships, not least because data on race is readily available in existing datasets while information on other characteristics is harder to come by.
"Facebook data on college students allowed us to peer behind race categories to see what other commonalities might possibly be at work in drawing together potential friends," Wimmer said. "It's a natural experiment in mixing people from all over the country and seeing how they behave in this new environment."
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