ATLANTA and KAISERSLAUTERN, Germany, February 19 /PRNewswire/ --

CAS AG, the leading global provider of demand side management solutions for the consumer products industry, today announced that Michael King, a 25+ year software industry veteran and former PeopleSoft, Oracle and Lawson executive, has joined CAS as Vice President, Sales.

I have known Mike for nearly 10 years, and consider him to be one of the top talents in enterprise software. I am very pleased to have an executive of his caliber on the CAS team, said Todd Fryburger, CEO, CAS Americas. Mike's expertise and experience will be invaluable to CAS as we continue to expand our market coverage and our solution offerings.

King joins CAS from Lawson, where he served as vice president of global sales operations responsible for the America's, EMEA and Asia Pacific. Prior to Lawson, King served as national vice president of strategic accounts at Oracle, where he managed a national sales consulting team spanning multiple industries including, retail and CPG and key application product lines including Oracle, PeopleSoft and JDEdwards.

King was also group vice president for PeopleSoft, where he directed solution consulting for the Americas, managed a global team to drive new product launches and sales initiatives including HCM, CRM, BI, Technology and SCM, and was responsible for a global pre-sales industry team. In addition, King has held senior management positions at Marcam Corporation, American Software, Hayes Microcomputer Products and Arthur Andersen and Company.

Frankly, the decision to join CAS was an easy one. CAS is ranked #1 in its market by customers and analysts, has a long and impressive track record of success, and a blue-chip customer base, said Michael King, VP of sales for CAS Americas. The value proposition is very compelling, because CAS solutions help CPG companies to grow revenue, increase market share and improve operating efficiencies, despite the current recessionary conditions.

King will report to Fryburger, and will be based at the CAS Americas headquarters in Atlanta, Georgia.

About CAS

CAS is the leading, global provider of Demand Side Management solutions for the consumer products industry. With more than 20 years of industry-specific experience, CAS has unrivalled expertise in delivering solutions that manage profitable growth across the customer-facing enterprise. To enable this, their CPWerx(TM) solution supports a multi-level architecture of transactional, analytical and optimization technology. By supporting closed loop business processes, CPWerx delivers integrated solutions to meet the most demanding requirements of the industry - including Trade Promotion Management, Trade Promotion Optimization, Field Sales Management and Category Management. CAS customers include leading consumer products companies around the world, such as Beiersdorf, Campbell Soup Company, Coty, Danone, Dr. Oetker, Electrolux, Heineken, Henkel, InBev, and Molson Coors. CAS has global headquarters in Germany and offices in North America, Europe, Asia and Australia. For further information please visit

Press Contact: Carol Edwards Ruder Finn Phone: +1-212-593-5858 Email:

Carol Edwards of Ruder Finn, +1-212-593-5858,, for CAS AG